Have you ever finished a book and just had to talk about it with someone? Maybe you thought, “I should join a book club.” But then you remembered you’re more of a beer-drinking bookworm than wine-sipping suburbanite. Well, throw those book club stereotypes out the window and join the virtual book club #BookSquadGoals. Co-created by Luckie Creative Content Writer Susan Brown, #BookSquadGoals is a virtual book club that’s broadcast to listeners all across the country via podcast.
The one thing we can always assume when developing a marketing campaign is to never assume anything. And with data-driven insights, we no longer have to. According to one estimate, big data will have a $15 trillion impact on the world economy by 2030. Opportunities abound to access information on consumer habits and preferences, product acceptance and campaign effectiveness. But there is still a human element to each moving part of a campaign and every piece of data. Follow these seven steps to help find the right data, understand it and work as a team to bring big data down to a human level.