LUCKIE & CO. AND ALABAMA TOURISM DEPARTMENT SHARE NATIONAL AWARD FOR ADVERTISING EXCELLENCE FOR U.S. CIVIL RIGHTS TRAIL

by Luckie Newsdesk

ATLANTA — June 9, 2018 – Marketing solutions firm Luckie & Co. in partnership with long-time client Alabama Tourism Department, has won a prestigious Silver ADDY honor for their work on the U.S. Civil Rights Trail project. The awards ceremony took place on June 8 in Chicago.

Greensboro’s Woolworth and the lunch counter, site of the first ‘sit-in’s protesting segregation at lunch counters across the south. The site is now part of the International Civil Rights Museum

The American Advertising Awards (ADDY’s) are the advertising industry’s largest and most representative competition, attracting more than 40,000 entries through local AAF Club (Ad Club) competitions. The mission of the competition is to recognize and reward the creative spirit of excellence in the art of advertising.

In the category Out-of-Home & Ambient Media – Poster – Single Unit, Luckie & Co. and Alabama Tourism Department won Silver for their work related to the U.S. Civil Rights Trail, specifically for a print poster used to promote The Trail at live events. A national Gold ADDY is recognition of the highest level of creative excellence, judged to be superior to all other entries in the same category. Entries that are also considered outstanding and worthy of national recognition receive the Silver ADDY.

Launched on Martin Luther King, Jr. Day 2018, CivilRightsTrail.com connects 14 states and over 100 landmarks of the Civil Rights Movement. The site functions as part travel planner, part history lesson and part catalyst for travelers who have a high interest in historical sites and families who want to add a meaningful educational component to their travels.

Conducted annually by the AAF, the national ADDY competition is the capstone for three phases of competition, starting with local Ad Club entries at which Luckie & Co. was victorious in the Georgia competition. Luckie also took home top honors in the regional District 7 ADDY competition in April, advancing from there for consideration to the national competition.

“This U.S. Civil Rights Trail initiative has been one of the most impactful our firm had ever worked on,” said Luckie & Co. President John Gardner.  “Many of the major events along what is now The Civil Rights Tail took place in our home communities, and we are proud to help tell the amazing story that impacted a nation.

“While the work reflected Luckie’s creative talent, more importantly I believe it showed our humanity – rarely do you show work to your internal team and get a response that includes tears mixed with high fives,” added Gardner.

“This win marks the second national ADDY that Luckie has produced for the Alabama Tourism Department in three years,” said Lee Sentell, state director, Alabama Tourism Department. “Miles Wright’s brilliant art direction embracing Art Meripol’s creative photography truly captured the essence of the U.S. Civil Rights Trail, and Luckie’s collaboration with us brings the drama of the Civil Rights Era to life for countless travelers.”

Wright is senior art director at Luckie, and Meripol is an award-winning photographer based in Alabama.

About Luckie & Co.

Privately owned and fiercely independent for 65 years, Luckie & Co. is a marketing firm that uses data and consumer insights to solve its clients’ toughest challenges. With offices in Atlanta and Birmingham, the firm operates on a core belief that innovation and meaningful change come from a solid marriage of data science and creativity. Luckie’s client roster includes top brands in healthcare, tourism, and CPG, including: GlaxoSmithKline, Regions Bank, Piedmont Hospital, Visit Panama City Beach, Little Debbie, Express Oil Change, Alabama Power, and Williamsburg, Va. Learn more at Luckie.com. 

About the U.S. Civil Rights Trail

The U.S. Civil Rights Trail is a collection of churches, courthouses, schools, museums and other landmarks primarily in the Southern states where activists challenged segregation in the 1950s and 1960s to advance social justice. Famous sites such as the Edmund Pettus Bridge in Selma, Ala.; Little Rock Central High School in Arkansas; the Greensboro, N.C., Woolworth’s where sit-ins began; the National Civil Rights Museum at the Lorraine Motel in Memphis, Tenn.; and Dr. King’s birthplace in Atlanta, among others. The people, locations and destinations included in the Civil Rights Trail provide a way for families, travelers and educators to experience history firsthand and tell the story of how “what happened here changed the world.” For details about dozens of significant sites and to see interviews with civil rights foot soldiers visit CivilRightsTrail.com.

Posted in PR |

Luckie Wins 3 Gold District ADDY Awards for U.S. Civil Rights Trail

by Luckie Newsdesk

The American Advertising Federation (AAF) presented three Gold ADDY Awards to Luckie & Company in the District 7 competition in Jackson, Mississippi, April 13. The awards were in recognition of Luckie’s work on the U.S. Civil Rights Trail.

Regarding the awards, Luckie Chief Creative Officer Brad White said, “Every once in a while, we get to work on a project that goes beyond the day-to-day marketing magic that we create for our clients. The U.S. Civil Rights Trail is part history lesson and, hopefully, part catalyst for carrying on the work that so many brave individuals fought so hard for in the original movement.”

The wins fell into the category of Out-of-Home & Ambient Media – Poster – Single Unit. District 7 represents 21 advertising clubs and federations affiliated with the AAF in Alabama, Georgia, Louisiana, Mississippi and Tennessee.

Luckie & Company created the work as part of its partnership with the Alabama Tourism Department.

About the U.S. Civil Rights Trail:

The U.S. Civil Rights Trail is a collection of churches, courthouses, schools, museums and other landmarks primarily in the Southern states where activists challenged segregation in the 1950s and 1960s to advance social justice. Included are famous sites such as the Edmund Pettus Bridge in Selma, Alabama; Little Rock Central High School in Arkansas; the Greensboro, North Carolina, Woolworth’s where sit-ins began; the National Civil Rights Museum at the Lorraine Motel in Memphis, Tennessee; Dr. King’s birthplace in Atlanta, and many others. The people, locations and destinations that are part of the Civil Rights Trail provide a way for families, travelers and educators to experience history firsthand and tell the story of how “what happened here changed the world.” For details about dozens of significant sites and to see interviews with civil rights foot soldiers, visit CivilRightsTrail.com.

About Luckie & Company:

Privately owned and fiercely independent for 65 years, with primary offices in Atlanta and Birmingham, Luckie & Company is a marketing firm that uses data, insights and relevance to solve its clients’ toughest challenges. The firm operates on a core belief that innovation and meaningful change come from a solid marriage of data science and creativity. Luckie’s client roster includes top brands in tourism, healthcare and consumer packaged goods, including GlaxoSmithKline, Regions Bank, Piedmont Hospital, Visit Panama City Beach, Little Debbie, Express Oil Change, Alabama Power, Alabama Tourism Department and Williamsburg, Virginia. Learn more at luckie.com.

Posted in Agency News |

Luckie & Co. Partners with University of Georgia Grady College of Journalism and Mass Comm

by Luckie Newsdesk

Collaboration Creates New Opportunities to Leverage ‘Generation Z’ Data and Insights for Luckie & Co.’s Client Marketing Campaigns

ATLANTA – April 20, 2018 – Luckie & Co. today announced the agency will support three student initiatives within the University of Georgia’s Grady College of Journalism and Mass Communication for one year:  the AdPR Academy, the SEE Suite Social Media Engagement and Evaluation Lab, and the student-led advertising agency, Talking Dog.

The partnership opens opportunities for Luckie & Co. employees and clients to learn insights and data about ‘Generation Z,’ the demographic cohort spanning the mid-1990’s to present, and the largest segment of the North American population.

With the Talking Dog Agency, Luckie & Co. will engage students with client research assignments. Through the SEE Suite initiative, Luckie & Co. will benefit from research and data analysis conducted by students in the College’s Social media Engagement and Evaluation Lab. And Luckie & Co. executives will be guest lecturers at the AdPR Academy, a weeklong boot camp designed to teach tangible advertising and public relations skills to students from diverse backgrounds.

“It’s a natural for us to partner with Grady College and interact with the next generation of advertising and PR professionals,” said John Gardner, president of Luckie & Co. “The school’s research- and data-centric approach aligns with what we do every day with clients, and we’re looking forward to working with the students in a variety of ways.”

“We are excited to work with Luckie & Co. They are insightful about how to engage students in real world problem-solving, which is a value-added educational model,” said Bryan H. Reber, Ph.D., the department head of advertising and public relations for Grady College. “John and the Luckie team have already been engaged with us in several ways.  Their enthusiasm for helping students is self-evident.  We are grateful for the ways Luckie & Co. have chosen to partner with the University of Georgia Grady College Department of Advertising and Public Relations.  We look forward to a fruitful collaboration.”

Luckie & Co.’s initial engagement with Grady College continues through fall 2018. The company has similar, ongoing programs with Michigan State University, University of Alabama and the University of Mississippi.

About Luckie & Co.

Privately owned and fiercely independent for 65 years, with primary offices in Atlanta and Birmingham, Luckie & Co. is a marketing firm that uses data, insights and relevance to solve its clients’ toughest challenges. The firm operates on a core belief that innovation and meaningful change come from a solid marriage of data science and creativity. Luckie’s client roster includes top brands in tourism, healthcare and CPG, including: GlaxoSmithKline, Regions Bank, Piedmont Hospital, Visit Panama City Beach, Little Debbie, Express Oil Change, Alabama Power, Alabama Tourism Department and Williamsburg, Va. Learn more at Luckie.com.

Posted in Agency News |