Category Archives: Travel and Tourism

Healthcare and the Patient Journey

by John Gardner

Medical professionals are under immense pressure to communicate with their patients outside of the traditional office space.  At the same time, patients are becoming more empowered than ever to conduct research and self-diagnose with a myriad of online tools at their fingertips. According to PWC, 86% of all patients consult “Dr. Google” before and after diagnosis.  Adding to the complexity is the ever-present challenges of regulatory and legal concerns that are driving many healthcare marketers into a marketing paralysis.

HCPs and other medical professionals must uncover new ways to connect with patients at a point when they’re searching for information and solutions to their issues. Trying to communicate with patients when they need it most makes for meaningful communications – something patients desperately need – AND DEMAND. Motivating patients to act once confronted with an ailment or diagnosis makes the patient journey more effective on both sides.

It has always been difficult for healthcare companies to communicate with patients, but that’s changing rapidly. There are many changes on the horizon that are easing the burden of successfully intercepting patients across their journey. More communication is key, but that’s just one part of the equation. There needs to be a motivator. What can you offer the patient as incentive to take care of their problems and get them the help they need?

Healthcare can bring an entirely new, holistic approach to understanding the patient journey. A patient will engage with their doctor when these conditions are met:

  • Their current health state matters to them
  • They understand and take their condition seriously
  • They value their doctor’s recommendations

That last point is significant because it means there is potential for open dialogue to exist beyond the doctor’s office. Patients who take their illness and treatment seriously make their physicians’ attempts at engagement that much easier.

The customer experience is paramount going forward as healthcare companies strive to boost their relationships and the means with which they communicate with their patients. The industry is seeing vast changes in the way everyone communicates. These are some of the most often used methods technological platforms use to drive the HCP-patient relationship dynamic:

  • Mobile health technologies
  • Electronic health records
  • Online patient engagement

Armed with the information and experiences gleaned from these sources, patients now expect personalized care, taking their newfound knowledge into consideration.

For healthcare companies, the goal is to have the “right” type of interventions at certain touch-points to help patients overcome barriers and empower them to stay with their treatment, medication and therapy. Empowerment is key to creating happy and healthy patients.

Using data to help engage patients 

Mobile health technologies are being developed, but these will work only with the patient’s continued participation and that is paramount in moving the needle. With patients being more proactive in their wellness than ever, the right data and technologies are the keys to unlocking the right plan. There is no one-size-fits-all model for patient engagement – every patient’s journey is unique. That means every approach and solution should be unique, tailor-made to fit each journey. That’s where data comes into play. Real, actionable data helps chart a course for successful HCP-patient engagement.

Posted in Agency News |


by Brandon Atwood



Women Around the World Recognized at Event in New York City

[BIRMINGHAM, ALA.] – November 18, 2017 – Luckie & Company’s SVP/Human Resources, Melissa Wheeler, has been named the winner of a Silver Stevie® Award in the Female Executive of the Year category in the 14th annual Stevie Awards for Women in Business.

The Stevie Awards for Women in Business are the world’s top honors for female entrepreneurs, executives, employees and the organizations they run. All individuals and organizations worldwide are eligible to submit nominations – public and private, for-profit and non-profit, large and small. The 2017 awards received entries from 25 nations and territories.

Nicknamed the Stevies for the Greek word for “crowned,” the awards were presented to winners at a dinner event attended by more than 500 people at the Marriott Marquis Hotel in New York City. The event was broadcast via Livestream.

More than 1,500 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in more than 90 categories, including Entrepreneur of the Year, Executive of the Year, Company of the Year, Startup of the Year, Women Helping Women, and Women Run Workplace of the Year, among others.

Luckie’s president, John Gardner, said, “I assumed my current role of president in March 2014 and immediately elevated Melissa to my leadership team. She brought unmatched skills and insight that has allowed Luckie to dramatically change our approach to the market and to our staff. I charged Melissa with leading an intense employee development initiative focused on retention, acquisition and development of our employee base. She has succeeded beyond my expectations and is completely deserving of this award.”

Melissa joined Luckie in 2006 as the agency’s first human resources employee. Prior to her work at Luckie, Melissa served as Senior Stores Recruiter at Dick’s Sporting Goods, State Program Director of Very Special Arts Mississippi, and HR Manager at Target. In her role at Luckie, Melissa oversees recruitment, hiring and orientation of all employees. She works closely with agency leaders on employee performance improvements, and she’s also Luckie’s resident counselor for all things professional and personal.

Stevie Award winners were selected by more than 170 executives worldwide who participated in the judging process.

“The judges were so impressed with the accomplishments of all of the Stevie Award-winning women and organizations. The 2017 Stevie Awards for Women in Business received a record number of nominations and had a record number of ceremony attendees,” said Michael Gallagher, founder and president of the Stevie Awards. “We congratulate all of this year’s Grand, Gold, Silver and Bronze Stevie Award winners for their achievements.”

Details about the Stevie Awards for Women in Business and the list of Stevie Award winners are available at

About the Stevie Awards
Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards, The International Business Awards, the Stevie Awards for Great Employers, the Stevie Awards for Women in Business and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 10,000 entries each year from organizations in more than 60 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at

About Luckie & Company

With offices in Atlanta and Birmingham, Luckie is a marketing agency that specializes in the human experience. We use behavioral and data science to develop powerful insights that inform and inspire our story crafting. Then, with a combination of content marketing, CRM, traditional and digital media, and award-winning creative, we help brands find innovative ways to own the customer journey. Today, we’re happy to partner with these great clients to help them get closer to their customers and make the most of their marketing dollars: GlaxoSmithKline, Regions Bank, Piedmont Hospital, Panama City Beach Convention and Visitors Bureau, Somerby Senior Living, Little Debbie, Express Oil Change, Alabama Power and Williamsburg, Va. To learn more about our marriage of science and creativity or just to connect with one of our super-talented Luckie humans, check us out at


Maree Jones, Luckie PR

Posted in Agency News |

Luckie’s Atlanta Office Moves

by Brandon Atwood

It’s a new office but the same Luckie. We’re still providing clients with data-backed insights to solve complex business challenges. We’re still a full-service marketing firm obsessed with engagement. And we’re still dishing out the smartest marketing solutions around. We’re the same Luckie we’ve always been. Just with cooler digs.

Stop by our new office anytime you’d like – although we suggest Fridays at 3:30. That’s when Happy Hour starts. Every round is on us.

Posted in Agency News, Blog, Broadcast, PR |