Category Archives: PR

Hello Humans. An Interview with Betsy Pendergast, Senior Manager Consumer Insights

by Luckie Newsdesk

What’s a human experience agency without people? Say, “Hello, humans” and meet the experts behind the work.

 

For more information about Luckie Humans, or to hear more about our expertise, please visit Luckie.com or follow us on FacebookInstagramTwitter and LinkedIn.

Posted in Agency News |

Luckie Humans, Creative Hobbies and the Popularity of Podcasts

by Luckie Newsdesk

Have you ever finished a book and just had to talk about it with someone? Maybe you thought, “I should join a book club.” But then you remembered you’re more of a beer-drinking bookworm than wine-sipping suburbanite. Well, throw those book club stereotypes out the window and join the virtual book club #BookSquadGoals. Co-created by Luckie Creative Content Writer Susan Brown, #BookSquadGoals is a virtual book club that’s broadcast to listeners all across the country via podcast.

Continue reading

Posted in Agency News |

The Brainpower Behind the Brand: 7 steps to carry big data through the campaign process

by Luckie Newsdesk

The one thing we can always assume when developing a marketing campaign is to never assume anything. And with data-driven insights, we no longer have to. According to one estimate, big data will have a $15 trillion impact on the world economy by 2030. Opportunities abound to access information on consumer habits and preferences, product acceptance and campaign effectiveness. But there is still a human element to each moving part of a campaign and every piece of data. Follow these seven steps to help find the right data, understand it and work as a team to bring big data down to a human level.

Continue reading

Posted in Agency News, Digital, Trend Trackers |