Category Archives: Agency News

JOHN HUNTER WINS PRESTIGIOUS HONOR FROM AMERICAN ADVERTISING FEDERATION

by Luckie Newsdesk

A member of the team at Luckie & Co. received a prestigious industry award for his work in videography last week.

John Hunter, a senior editor and director of photography in the agency’s Birmingham office, earned one of the annual Ten Awards presented by the American Advertising Federation (AAF) of Birmingham. Hunter was given the Production Award in recognition of craftsmanship and creative excellence in bringing “the brilliant and sometimes grandiose-ideas of creative teams” to life.

Hunter has been with Luckie & Co. for 10 years and prior to joining the firm was in freelance film production. As director of photography, he manages in-house production and video editing across all media channels for Luckie. His work touches a wide range of clients including the U.S. Civil Rights Trail, Little Debbie, Williamsburg Tourism, and several projects on behalf of Regions Bank.

“John is an incredible talent,” said Brad White, creative director for Luckie. “As a videographer, he can shoot anything from simple interviews to broadcast-level commercials to incredibly cinematic images that take your breath away. We are proud to see him recognized by the industry for the brilliant work he does every day.”

Hunter received the honors at a ceremony in Birmingham’s Vulcan Park on June 28.  He is a resident of Vestavia Hills.

About Luckie & Co.

Privately owned and fiercely independent for 65 years, Luckie & Co. is a marketing firm that uses data and consumer insights to solve its clients’ toughest challenges. With offices in Atlanta and Birmingham, the firm operates on a core belief that innovation and meaningful change come from a solid marriage of data science and creativity. Luckie’s client roster includes top brands in healthcare, tourism, and CPG, including: GlaxoSmithKline, Regions Bank, Piedmont Hospital, Visit Panama City Beach, Little Debbie, Express Oil Change, Alabama Power, Alabama Tourism Department and Williamsburg, Va. Learn more at Luckie.com.

Posted in Agency News |

LUCKIE & CO. ADDS CREATIVE DIRECTOR AND BI/ANALYTICS LEAD

by Luckie Newsdesk

Luckie & Co.announced two additions to the agency’s Atlanta-based team. Maria Goodall joins as Creative Director while Brian Lamkin joins as Vice President of Business Intelligence and Analytics Solutions.

Goodall joins Luckie & Co. from Moxie, where she most recently served as associate creative director. With two decades of marketing and advertising experience, she has developed integrated, multi-channel campaign for international consumer brands such as Verizon, L’Oréal, Coca-Cola, UPS and Wells Fargo.  As Luckie’s creative director, Goodall will work with a team of art directors, writers and designers in the Atlanta and Birmingham offices. Goodall’s alma maters include Moscow Architectural Institute, Israel Institute of Technology and Massachusetts College of Art.

Brian Lamkin joins Luckie & Co. to manage business intelligence and analytics solutions for the agency.  Throughout his 23 year career Lamkin has held a variety of IT, data warehousing, sales analytics, and marketing analytics positions at Cash America International, Galderma Laboratories (a division of Nestle Skin Health), and Smith & Nephew. Brian has an extensive background in database management, BI platform implementation, team leadership, and predictive analytics. Contributing to both Luckie offices, Lamkin is based in the Dallas-Ft. Worth area.  

About Luckie & Co.

Privately owned and fiercely independent for 65 years, Luckie & Co. is a marketing firm that uses data and consumer insights to solve its clients’ toughest challenges. With offices in Atlanta and Birmingham, the firm operates on a core belief that innovation and meaningful change come from a solid marriage of data science and creativity. Luckie’s client roster includes top brands in healthcare, tourism, and CPG, including: GlaxoSmithKline, Regions Bank, Piedmont Hospital, Visit Panama City Beach, Little Debbie, Express Oil Change, Alabama Power, Alabama Tourism Department and Williamsburg, Va. Learn more at Luckie.com.

Posted in Agency News |

LUCKIE & CO. EXPANDS HEALTHCARE MARKETING TEAM WITH TWO LEADERSHIP ADDITIONS

by Luckie Newsdesk

New Hires Strengthen Agency’s Experience with Big Pharma and HCPs

Luckie & Co. announced two additions to the agency’s expanding national healthcare team:  Kamala Prince joins Luckie as the firm’s Strategic Business Unit Leader, Pharma, while Adam Meadows joins as Director of the Strategic Engagement, Pharma Business Unit.

Kamala Prince brings 16 years of pharmaceutical industry marketing experience to the team.  She most recently led patient marketing at United Therapeutics, a biotech firm located in Research Triangle Park, N.C. Previously, Prince spent 12 years at GlaxoSmithKline and ViiV Healthcare where she held marketing positions in direct-to-consumer and healthcare professional marketing, working across multiple therapeutic areas.  ViiV Healthcare has been a Luckie client since 2010. Prince earned a bachelor’s degree in political science from Duke University and an MBA from the University of Michigan. She will be based in Raleigh, NC

Adam Meadows brings to Luckie over 14 years’ health marketing experience encompassing digital, mobile, social, and public relations for national and global brands including Merck, Octapharma, Novartis, and Zoetis/Pfizer Animal Health. He has been the architect of analytics and optimization plans, overseen dozens of website builds and consumer & sales apps, and managed omni-channel patient campaigns that include eCRM elements. Meadows earned degrees in Marketing and German from Auburn University, and he will be based in the agency’s Atlanta office.

About Luckie & Co.

Privately owned and fiercely independent for 65 years, Luckie & Co. is a marketing firm that uses data and consumer insights to solve its clients’ toughest challenges. With offices in Atlanta and Birmingham, the firm operates on a core belief that innovation and meaningful change come from a solid marriage of data science and creativity. Luckie’s client roster includes top brands in healthcare, tourism, and CPG, including: GlaxoSmithKline, Regions Bank, Piedmont Hospital, Visit Panama City Beach, Little Debbie, Express Oil Change, Alabama Power, Alabama Tourism Department and Williamsburg, Va. Learn more at Luckie.com.

Posted in Agency News |