by Luckie Newsdesk

ATLANTA and BIRMINGHAM – Luckie & Co. announces Lisa Balser is joining the agency as a group creative director. The firm also hired Denise Arnold as associate creative director.

Balser arrives at Luckie with more than 20 years of experience, with recent agency assignments including freelance and contract work at Moxie, Huge, GTB, and DigitasLBi, developing campaigns for international accounts including Ford, Delta, UPS and Coca-Cola. She has a passion for non-profits and also worked with American Cancer Society, The Center for Civil and Human Rights, The Eating Disorders Information Network (EDIN), and Usher’s New Look. Previously she was creative director/copywriter with the Atlanta office of Fitzgerald & Co., where she helped launch their Diversity and Inclusion program, and associate creative director with Ogilvy & Mather.

Balser is a Certified Diversity Executive (CDE), working with clients, agencies and schools to develop programming and policies designed to further more diverse and inclusive cultures within organizations. Balser is also an instructor, advisor and diversity consultant with The Creative Circus and serves as lead of the Atlanta Chapter of SheSays, an award-winning global organization focused on the engagement, education and advancement of women in creative industries. Balser resides in Sandy Springs.

With Balser’s arrival, Luckie & Co. now has a trio of women at the helm of the agency’s creative team, each with the title group creative director. Hired in spring 2018, Maria Goodall also leads Atlanta creative efforts, while Vice President/Group Creative Director Stephanie Naman leads a team in Birmingham. Balser works in Luckie’s Atlanta office. Arnold joins as a member of Balser’s team

Arnold arrives at Luckie with more than 17 years of experience with both digital and traditional agencies. Prior to joining Luckie, Arnold held positions with Digitas, Moxie, JWT and Ogilvy, and she gained a passion for healthcare through personal experience and work with clients Piedmont Hospital, Children’s Healthcare of Atlanta, Astrazeneca and Brookdale Senior Living as well as brand experience with Delta Air Lines, Nike and the U.S. Virgin Islands. Arnold resides in Peachtree Corners, Ga.

About Luckie & Co.

Privately owned and fiercely independent for 65 years, Luckie & Co. is a marketing firm that uses data and consumer insights to solve its clients’ toughest challenges. With offices in Atlanta and Birmingham, the firm operates on a core belief that innovation and meaningful change come from a solid marriage of data science and creativity. Luckie’s client roster includes top brands in healthcare, tourism, and CPG, including: GlaxoSmithKline, Regions Bank, Piedmont Hospital, Visit Panama City Beach, Little Debbie, Express Oil Change, Alabama Power, Alabama Tourism Department and Williamsburg, Va. Learn more at

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