The American Advertising Federation (AAF) presented three Gold ADDY Awards to Luckie & Company in the District 7 competition in Jackson, Mississippi, April 13. The awards were in recognition of Luckie’s work on the U.S. Civil Rights Trail.
Regarding the awards, Luckie Chief Creative Officer Brad White said, “Every once in a while, we get to work on a project that goes beyond the day-to-day marketing magic that we create for our clients. The U.S. Civil Rights Trail is part history lesson and, hopefully, part catalyst for carrying on the work that so many brave individuals fought so hard for in the original movement.”
The wins fell into the category of Out-of-Home & Ambient Media – Poster – Single Unit. District 7 represents 21 advertising clubs and federations affiliated with the AAF in Alabama, Georgia, Louisiana, Mississippi and Tennessee.
Luckie & Company created the work as part of its partnership with the Alabama Tourism Department.
About the U.S. Civil Rights Trail:
The U.S. Civil Rights Trail is a collection of churches, courthouses, schools, museums and other landmarks primarily in the Southern states where activists challenged segregation in the 1950s and 1960s to advance social justice. Included are famous sites such as the Edmund Pettus Bridge in Selma, Alabama; Little Rock Central High School in Arkansas; the Greensboro, North Carolina, Woolworth’s where sit-ins began; the National Civil Rights Museum at the Lorraine Motel in Memphis, Tennessee; Dr. King’s birthplace in Atlanta, and many others. The people, locations and destinations that are part of the Civil Rights Trail provide a way for families, travelers and educators to experience history firsthand and tell the story of how “what happened here changed the world.” For details about dozens of significant sites and to see interviews with civil rights foot soldiers, visit CivilRightsTrail.com.
About Luckie & Company:
Privately owned and fiercely independent for 65 years, with primary offices in Atlanta and Birmingham, Luckie & Company is a marketing firm that uses data, insights and relevance to solve its clients’ toughest challenges. The firm operates on a core belief that innovation and meaningful change come from a solid marriage of data science and creativity. Luckie’s client roster includes top brands in tourism, healthcare and consumer packaged goods, including GlaxoSmithKline, Regions Bank, Piedmont Hospital, Visit Panama City Beach, Little Debbie, Express Oil Change, Alabama Power, Alabama Tourism Department and Williamsburg, Virginia. Learn more at luckie.com.