Luckie & Company Partners With Tender & True Pet Nutrition

by Luckie Newsdesk

Birmingham, Ala.; Omaha, Neb. – Luckie & Company is fairly obsessed with pets. That’s why Luckie is especially excited to announce its new partnership with Tender & True Pet Nutrition. The pet food company, which launched in 2014, is based in Omaha, Nebraska, and produces super-premium pet food from ingredients of the highest quality.

“Having a love of pets was important to us in our search for an agency partner, but we were also looking for someone with expertise in data,” said Theresa Sabaliauskas, Vice President, Tender & True Pet Nutrition. “Luckie proved to be a partner that could support us with insights and marketplace strategy, as well as with brand positioning and creative.”

Luckie is developing plans to help solidify the brand as it moves into new markets and gains traction with independent pet stores nationwide. Luckie will use a multi-platform approach, developing a hyper-local marketing strategy to precisely reach the Tender & True target audience.

“Tender & True is the kind of client that gets our team excited,” said Brian Conley, strategic engagement director. “They offer a premium, high-quality product and have a clear direction of where they want their business to go. We’re thrilled to be working with them on strategy and brand positioning, and we’re excited to see overall plans roll out as we get further into 2017.”

For more information about Luckie’s expertise, or to find out more about our client work, please visit

About Tender & True

Tender & True™ launched in October of 2014 to provide pet parents with a super-premium pet food that contains only quality ingredients. Tender & True is currently available at independent pet specialty stores and natural grocery stores, such as Whole Foods Market, and is available to order online at and Tender & True strives to provide pet food products of the highest quality that are governed by the same high standards consumers prefer for foods they would eat themselves. Tender & True knows people seek the USDA organic certification seal on the foods they consume, so they provide the same options for dogs and cats everywhere. For more information, please visit

About Luckie & Company

With offices in Atlanta, Birmingham and Austin, Luckie is a marketing agency that specializes in the human experience. We use behavioral and data science to develop powerful insights that inform and inspire our story crafting. Then, with a combination of content marketing, CRM, traditional and digital media, and award-winning creative, we help brands find innovative ways to own the customer journey. Today, we’re happy to partner with these great clients to help them get closer to their customers and make the most of their marketing dollars: GlaxoSmithKline, Regions Bank, Piedmont Hospital, Panama City Beach Convention and Visitors Bureau, Marriott, Little Debbie, Brown-Forman, Express Oil Change, Alabama Power and Williamsburg, Va. To learn more about our marriage of science and creativity or just to connect with one of our super-talented Luckie humans, check us out at



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