Luckie & Company Announces Partnership With Pace Logistics

by Luckie Newsdesk

Agency to serve as AOR for multi-regional customized logistics company


Birmingham, Ala. – Luckie & Company is pleased to announce that it has been tapped by Pace, a multi-regional logistics company based in Birmingham, Ala., to serve as the company’s agency of record (AOR) with the primary goal of strengthening and solidifying the Pace brand, particularly in the digital space.

“Pace has experienced tremendous growth recently, during which time we realized that it was important for us to align our brand more closely with our values,” said Crystal McLoughlin, Corporate Sales Manager for Pace. “People like doing business with us because we care about the quality of our work and the relationships we have with our drivers. When it came down to it, there was simply no one better to partner with to help us tell that story than Luckie.”

Pace, a provider of healthcare logistics, custom logistics solutions for businesses, courier services and other uniquely designed logistics solutions, has dozens of locations across the eastern U.S. Luckie’s mission will be to help the company manage growth, provide solutions for driver acquisition and deliver a best-in-class web experience that elevates the Pace story to multiple audiences, including clients, prospects and drivers.

Luckie uses data science, behavioral science and applied marketing science to help clients bridge the gap between having data and knowing what to do with it. Insights from this approach can direct the customer journey and inform the creative execution to make it all the more relevant and motivational and to increase impact.

“We at Luckie were very impressed with Pace’s history and management’s commitment to put their people first,” said Chis Bradley, Luckie’s VP/Strategic Partnerships. “The fact that they can move so quickly, be up and running in a new market in 30 days and still make sure that meeting their drivers’ needs is top priority gave us a clear signal that this was a partner we wanted to work with. We like people who care about people. We built our business on similar principles and strive to work with clients who share our values.”

About Luckie & Company
With offices in Atlanta, Birmingham and Austin, Luckie is a marketing agency that specializes in the human experience. We use behavioral and data science to develop powerful insights that inform and inspire our story crafting. Then, with a combination of content marketing, CRM, traditional and digital media, and award-winning creative, we help brands find innovative ways to own the customer journey. Today, we’re happy to partner with these great clients to help them get closer to their customers and make the most of their marketing dollars: GlaxoSmithKline, Regions Bank, Piedmont Hospital, Grandview Medical Center, Marriott, Little Debbie, Drake’s, Brown-Forman, Express Oil Change, Alabama Power and Williamsburg, Va. To learn more about our marriage of science and creativity or just to connect with one of our super-talented Luckie humans, check us out at

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