Luckie & Company’s Saucy Campaign Creates Smokin’ Buzz at 2016 Regional ADDY Awards

by Luckie Newsdesk

Campaign emphasizing Alabama barbecue places top honors in district competition

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Birmingham, AL – Recently, the American Advertising Federation (AAF) presented Overall Best of Show and Gold ADDY awards to Luckie & Company for its 2015 Year of Alabama BBQ cross-platform campaign in the AAF District 7 competition, held April 8 in Johnson City, Tenn.

Regarding the awards, Luckie Chief Creative Officer Brad White, said, “Last year, we were able to bring the battle to Memphis, New Orleans, Atlanta, D.C. and beyond, and this year we’re reaping the spoils of war.”

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The win fell into the category of Integrated Advertising Campaign – Consumer – Regional/National. District 7 represents 21 advertising clubs and federations affiliated with the AAF in Alabama, Georgia, Louisiana, Mississippi and Tennessee.

About Luckie
Founded in 1953, Luckie is a one-of-a-kind human experience agency based in Birmingham, Ala., with offices in Atlanta and Austin, Texas. Our mission is to build deeper relationships between people, brands, businesses and communities. Our business is simple: We help brands be more human. Through a seamless integration of creativity, media, data and technology – anchored and aligned through strategy and deep insights – we help our clients build stronger connections with their customers across the entire customer journey. Today, we’re proud to deliver meaningful results for exciting brands and innovative marketers such as GlaxoSmithKline, Regions Bank, Piedmont Hospital, Grandview Health, Marriott, Little Debbie, Brown-Forman, Express Oil Change and Alabama Power. For more about the power of the human experience, find us at


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