As first TV spot airs, Year of Alabama Music already winning awards

by Luckie Newsdesk

The Year of Alabama Music has barely just begun, and it has already earned two top honors for Luckie & Company.

Luckie’s work on the campaign, a yearlong promotion for Alabama Tourism, netted two Gold ADDY Awards at last night’s annual ceremony honoring achievements by the Birmingham ad industry.

The 53rd annual Birmingham ADDY Awards included one Gold for The Year of Alabama Music campaign itself and another for the incredible photography, shot by Miller Mobley in coordination with Luckie Associate Creative Directors Rich Albright and Bob Harrison.

Shown above is the Year of Alabama Music photo of Enterprise, Ala., bluesman Lil’ Jimmy Reed. Like the other artists in the photo series, he’s holding the one-of-a-kind Alabama Jammer guitar designed by Luckie and constructed by the Gibson Custom shop. (You can watch a making-of video here.)

Below are more great shots of standout Alabama musicians from the campaign. David Hood of the legendary Muscle Shoals Rhythm Section joined his son, Patterson Hood of The Drive-By Truckers, for the shoot. Another family act is The Secret Sisters, a Muscle Shoals duo that recently caught the heart of rock icons Jack White and T. Bone Burnett.

Last but not least is our first TV spot for The Year of Alabama Music, featuring the Hoods. Expect to hear more as we roll out ads with The Secret Sisters and Lil’ Jimmy Reed soon.

You can learn more on YearofAlabamaMusic.com or by Liking the campaign on Facebook.

Other Luckie efforts honored by the 2011 Birmingham ADDYs were:

• McAlister’s Deli, “Tea Town USA.” Silver ADDY for online campaign.
• Regions Bank, “Savings Game.” Silver ADDY for online game.

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