December Trend Trackers

by Luckie Rethink Tank

Each month we publish a series of four marketplace specific Trend Tracker newsletters that take a quick topical look into the banking, snacking, telecom and tourism industries. While we sometimes look at traditional stuff like new campaigns and promotions, we really tend to focus on interesting insights that relate to emerging technologies, digital and social happenings and consumer behavior.

Read below for the headline stories in each report and download the reports for free by clicking on the respective links.


  • Visa, LivingSocial Partner For BOGO Promo
  • FaceCash Brings Mobile Payments To Subway
  • OtherPage Launches New Application On Facebook Platform, Defines Social Shopping
  • Mint.Com Challenges Cities To Drop Debt
  • SunTrust Overwhelms Its Customers
  • Amazon And Facebook Stack The Birthday Deck
  • AMEX Challenges Customers Memory Via New App
  • Get “Farmville” Cash With AMEX Reward Points
  • Marketers Discover Food Trucks Deliver More Than Food


  • Rihanna Is Under Doritos’ Umbrella
  • Kashi Boxes Carry Recycling Incentive
  • Foursquare Takes Brands Beyond Location
  • Sprite Had Pop Fans Feeling Fizzy With “Fresh Sound Studio”
  • Snack In The Face Brownies Keep You Going
  • Frito-Lay To Canadians: Here Are Some Earplugs For Your Noisy SunChips
  • Ben & Jerry’s Wants You To Scan Their Product
  • BioFUEL Popcorn Comes With A Kick
  • The Candy Professor Showcases Sweet History


  • FiOS Mobile: Users Watch TV/Movies Without Internet
  • AT&T, T-Mobile, Verizon Team For Mobile Commerce
  • Popular Types Of Apps
  • Verizon Trials Home Phone Connect, Turns Your Landline Into A Cell Phone
  • Microsoft Launching Pay-TV Via Xbox 360
  • Sony Promotes Green Hornet With Mobile 3-D Cards
  • Videos Of New Sony Erricsson Zeus, Aka The Playstation Phone, Have Leaked Online
  • Docomo Equips Tokyo Taxis With Wi-Fi
  • U.S. Cellular To Latino Consumers: Believe!


  • Why Travelers Befriend A Brand
  • Harrah’s Bets On Facebook Deals For Location Check-Ins
  • Smart Transportation Choices = Hotel Rewards
  • Maine Ski Resort Launches An App For That
  • Have Guide, Will Travel
  • Tourists Get Viral Hit And Encourage Hackers
  • Floridians Stage Beach Walk To Show Coast Is Clear
  • Hotels Up The Amenities Via Apps
  • Westin Gives Guests The Key To Better Health

For a free subscription to Trend Trackers — or our other monthly newsletter, Generational News and Views — just drop David Stutts an e-mail at

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