Luckie & Company Wins Adrian Awards

by Luckie Newsdesk

HSMAI HONORS LUCKIE & COMPANY WITH MULTIPLE ADRIAN AWARDS IN TRAVEL MARKETING EXCELLENCE

Award Winners To Be Recognized for Heroic Efforts and Achievements at the HSMAI Adrian Awards Gala February 20, 2018, in New York City

NEW YORK, N.Y. – The Hospitality Sales & Marketing Association International (HSMAI) will honor Luckie & Company with one gold, one silver and one bronze Adrian Award for advertising excellence for its winning entries in the 61st annual Adrian Awards, the largest and most prestigious global travel marketing competition.

Luckie was recognized in the following categories on behalf of its clients:

Campaign: “Funologist”

Digital Marketing – Digital Single Item – Video

Client: Williamsburg Area Destination Marketing Committee

Award: Bronze

 

Campaign: “Funologist”

Digital Marketing – Digital Campaign – Integrated Market Campaign for Consumers (B2C)

Client: Williamsburg Area Destination Marketing Committee

Award: Gold

The Funologist Says Vacation Deprivation Is an Epidemic Among American Families – But There Is Hope

 

Campaign: Civil Rights Brochure

Advertising – Advertising Single Entry – BROCHURE – Consumer

Client: Alabama Tourism Department

Award: Silver

Civil Rights Book "What Happened Here Changed the World"

“The theme of this year’s Adrian Awards is ‘Be a Travel Marketing Super Hero.’ It’s fitting because the winners have all taken bold and dynamic approaches that inspire and advance the hospitality industry as a whole,” said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. “We look forward to celebrating these trailblazers and sharing their exceptional work at the Adrian Awards Gala.”

Luckie will be honored during the HSMAI Adrian Awards Gala on February 20, 2018, at the New York Marriott Marquis. Attended by more than 1,000 hospitality, travel, and tourism marketing executives, this black-tie affair is a must-attend industry event. The Adrian Awards Gala will celebrate award-winning work, lifetime achievement, and the HSMAI Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization.

Winning entries will be viewable in the winners’ gallery on the Adrian Awards website and in a special article. Visit www.AdrianAwards.com for more information on the event and competition and to view the Adrian Awards Winners’ Gallery.

About HSMAI

The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI ROCET, Adrian Awards, and Revenue Optimization Conference. HSMAI is a membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at www.hsmai.org, www.facebook.com/hsmai, www.twitter.com/hsmai and www.youtube.com/hsmai1.

About Luckie & Company

With offices in Atlanta and Birmingham, Luckie is a marketing firm that uses strategy, empathy and creativity to solve our clients’ toughest challenges. We work in small, results-driven teams that deliver a range of expertise throughout our process. Being a true partner, clients are always included as part of our team. We believe that big impacts come from passionate collaboration, not handoffs or silos. We know our industry is stressful and take pride that clients rest easier knowing they can count on us for proven results. Today, we’re happy to partner with these great clients to help them get closer to their customers and make the most of their marketing dollars: GlaxoSmithKline, Regions Bank, Piedmont Hospital, Marriott, Little Debbie, Express Oil Change, Alabama Power and Williamsburg, Va. To learn more about our marriage of science and creativity or just to connect with one of our super-talented Luckie humans, check us out at luckie.com.

 

Contact: Maree Jones, Luckie PR

205-563-0283

maree.jones@luckie.com

Posted in Agency News |

FIRST NATIONAL CIVIL RIGHTS TRAIL LAUNCHED ON MARTIN LUTHER KING DAY

by Luckie Newsdesk

Birmingham, Ala.; Atlanta, Ga. – Launched on Martin Luther King Day, the U.S. Civil Rights Trail is a content-rich website that connects 14 states and over 100 landmarks of the Civil Rights Movement. It is part travel planner, part history lesson and part catalyst for carrying on the work that so many brave individuals fought for.

This site represents an evolution of creative work that tells the story of civil rights in the South and beyond. Luckie & Company Chief Creative Officer Brad White said, “We’re so proud to share our work with the world. As we know, the Civil Rights Movement is just as relevant today as it was 50 or 60 years ago. This project included multiple departments and massive amounts of manpower and cooperation to complete. It’s a powerful story, and we truly consider ourselves ‘Luckie’ to tell it.”

The trail is gaining momentum through digital and social media, influencer marketing, public relations, and advertising in print publications such as Time, just in time for Black History Month. Featured in articles in Forbes, The New York Times, Travel + Leisure, The Washington Post and many other publications, the U.S. Civil Rights Trail allows visitors to literally walk in the footsteps of Martin Luther King Jr., Rosa Parks, Judge Frank Johnson, Medgar Evers, John Lewis and other Civil Rights Movement icons. Southern tourism departments have curated the list of over 100 museums, churches, courthouses and other landmarks on the trail that were pivotal to the advancement of social justice during the volatile 1950s and 1960s.

Famous sites such as the Edmund Pettus Bridge in Selma, Alabama; Little Rock Central High School in Arkansas; the Greensboro, North Carolina, Woolworth’s where sit-ins began; the National Civil Rights Museum at the Lorraine Motel in Memphis, Tennessee; and Dr. King’s birthplace in Atlanta are anchors.

“Two years ago when National Park Service Director Jonathan Jarvis challenged historians to inventory surviving civil rights landmarks, Georgia State University found 60, which became the foundation of the trail,” said Alabama Tourism Director Lee Sentell. The 12 state tourism agencies known collectively as Travel South USA supplemented the list with other worthy sites.

“We feel that the trail will encourage Americans to better understand their history,” said Travel South’s president, Liz Bittner. Several major international tour operators have added civil rights destinations since the concept was previewed in London two months ago, she noted.

The website CivilRightsTrail.com profiles the landmarks and features an interactive map, interviews with foot soldiers, past and present photographs, and 360-degree video. The trail stretches from schools in Topeka, Kansas, known for the Brown v. Board of Education desegregation court decision in 1954, to the Lincoln Memorial in Washington, D.C., where Dr. King delivered his “I Have a Dream” speech in 1963. To explore the site and start your journey, go to CivilRightsTrail.com

About the U.S. Civil Rights Trail

The U.S. Civil Rights Trail is a collection of churches, courthouses, schools, museums and other landmarks primarily in the Southern states where activists challenged segregation in the 1950s and 1960s to advance social justice. Famous sites such as the Edmund Pettus Bridge in Selma, Alabama; Little Rock Central High School in Arkansas; the Greensboro, North Carolina, Woolworth’s where sit-ins began; the National Civil Rights Museum at the Lorraine Motel in Memphis, Tennessee; and Dr. King’s birthplace in Atlanta, to name a few. The people, locations and destinations included in the Civil Rights Trail provide a way for families, travelers and educators to experience history firsthand and tell the story of how “what happened here changed the world.” For details about dozens of significant sites and to see interviews with civil rights foot soldiers, visit CivilRightsTrail.com.

About Luckie & Company

With offices in Atlanta and Birmingham, Luckie is a marketing firm that uses data, insights, empathy and creativity to solve our clients’ toughest challenges. We work in small, results-driven teams that deliver a range of expertise throughout our process. We believe innovation and meaningful change comes from passionate collaboration, not handoffs or silos. Today, we’re happy to partner with these great clients to help them get closer to their customers and make the most of their marketing investment: GlaxoSmithKline, Regions Bank, Piedmont Hospital, Marriott, Little Debbie, Express Oil Change, Alabama Power, Alabama Tourism Department and Williamsburg, Va. To learn more about our marriage of science and creativity, check us out at luckie.com.

For More Information, Contact:

Maree Jones, Luckie PR                                                                                                       maree.jones@luckie.com

Posted in Agency News |

ISHC Welcomes Mary Winslow in its 2017 Membership Class

by Luckie Newsdesk

Atlanta, Ga.The International Society of Hospitality Consultants (ISHC) welcomed Mary Winslow, SVP Strategic Solutions at Luckie & Company, among twenty-four hospitality consultants qualified by their expertise and reputation in its 2017 membership class.

ISHC is the leading source for global hospitality expertise. Membership in ISHC is by invitation only, and members are viewed as leaders in their respective areas of expertise. Candidates for membership undergo a rigorous screening process, ensuring that all ISHC members have a reputation of integrity and are qualified by their experience, training and knowledge to develop and express sound judgment on industry issues.

With Luckie since 2015, Mary’s extensive experience in the hospitality industry drives a more strategic approach to the marketing needs of the tourism industry. Her experience also comes from 20+ years at InterContinental Hotels Group (IHG). As head of brand management for Hotel Indigo, IHG’s upscale branded boutique hotel, she championed and led its repositioning from a midscale to an upscale boutique brand, with a focus on creating unique hotels reflective of local culture.

Mary also was regional director of IHG’s loyalty program, the IHG Rewards Club, and was director of Partnership Marketing. In that role, she developed relationships with more than 45 airlines worldwide as well as global credit card, car rental and telecommunications companies. During the fall of 2002, Mary expanded her role even further and headed to Singapore to act as director of the Asia Pacific division of the IHG Rewards Club.

Immediately upon her arrival at Luckie, Mary was tasked with leading a team of account directors who focus on delivering strategic thought leadership to Luckie’s partners. Today, Mary’s team manages accounts for a wide variety of partners in the consumer packaged goods, healthcare and sports equipment industries, as well as travel and tourism clients. Mary’s recent promotion also brought Luckie’s new business and marketing teams under her remit.

“I’m honored to be recognized by ISHC and thrilled about the opportunity to bring my years of experience in hospitality and now, with Luckie, my experiences across multiple industries to the Society,” said Mary.

Andrea Belfanti, executive director of ISHC, said, “ISHC is honored to have Mary Winslow as a member of the Society. We feel she fulfills our 30-year tradition of the best-of-the-best consultants in the hospitality industry and look forward to her contributions.”

ISHC is composed of individuals, not organizations, corporations or groups. To be eligible for membership, an individual must be an owner, officer, partner or principal of his or her own company, or the equivalent thereof, and be qualified by his or her years of experience consulting.

ISHC proudly welcomed the following twenty-four new members in its 2017 membership class:

Roger Allen, Resources for Leisure Assets

Amanda Chivers (Associate), Crown Hospitality Consulting

Scott Dyde, Sala Design Group

Jorge Garcia, GarciaStrombergGS4studios

Rick Garlick, JD Power

Leora Halpern Lanz, LHL Communications & Boston University

Christopher Henry, Majestic Hospitality Group

Ben Hirasawa, Clyde & Co Clasis Pte Ltd

Joanne Jia, Christie & Co

Peter Joehnk, JOI-Design

David Larone, CBRE Limited, CBRE Hotels

John McCarthy, Leisure Partners

Karen McSteen, brandMatters, LLC

Hayden Pace, Stokes Wagner, ALC

Aurora Dawn Reinke, Astrapto LLC

Tony Ryan, JLL Hotel & Hospitality

Margaret Shutze, WilsonRed

Stacy Silver, Silver Hospitality Group, LLC

Kenneth Taylor, MarkeTeam Inc

Sinisa Topalovic, Horwath HTL Southeast Europe

Jacquel Tucker (Associate), Global Hospitality Expert Solutions LLC

Mark VanStekelenburg, CBRE

Bruno Walter, PRATTO Consulting GmbH

Mary Winslow (Associate), Luckie & Co

At its core, ISHC’s mission is to contribute to the advancement of its members and the hospitality industry, cultivating a collegial environment for networking, professional development and knowledge exchange, while fostering credibility and integrity. The value ISHC provides to its members is the opportunity to build meaningful relationships with industry experts specializing in all disciplines of hospitality, in all parts of the world through collaboration, knowledge and idea exchange. ISHC members are bound by the Society’s Bylaws and required to adhere to the Code of Professional Conduct.

About Luckie & Company

With offices in Atlanta and Birmingham, Luckie is a marketing firm that uses strategy, empathy and creativity to solve our clients’ toughest challenges. We work in small, results-driven teams that deliver a range of expertise throughout our process. Being a true partner, clients are always included as part of our team. We believe that big impacts come from passionate collaboration, not handoffs or silos. We know our industry is stressful and take pride that clients rest easier knowing they can count on us for proven results. Today, we’re happy to partner with these great clients to help them get closer to their customers and make the most of their marketing dollars: GlaxoSmithKline, Regions Bank, Piedmont Hospital, Marriott, Little Debbie, Express Oil Change, Alabama Power and Williamsburg, Va. To learn more about our marriage of science and creativity or just to connect with one of our super-talented Luckie humans, check us out at luckie.com.

About ISHC

The International Society of Hospitality Consultants is truly The Leading Source for Global Hospitality Expertise, represented by over two hundred of the industry’s most respected professionals from across six continents. Collectively, ISHC members provide expert services in over fifty functional areas and have specialized skills in virtually every segment of the hospitality industry. ISHC is dedicated to promoting the highest quality of professional consulting standards and practices for the hospitality industry. Additional information about the organization, along with a directory of ISHC members, is available on the ISHC website at ishc.com.

For more information about ISHC, please contact:
Lauren Marshall, Director of Membership & Marketing
Email: lmarshall@ishc.com
Phone: +1.678.735.9453

For More Information, Contact:

Maree Jones, Luckie PR

maree.jones@luckie.com

Posted in Agency News |