Squashing bugs by thinking outside the box. The Luckie 7 with Jillian Ryan, Junior Quality Assurance Analyst

by Luckie Newsdesk

Luckie 7 with Jillian Ryan

Quality Assurance is more than just preventing errors and checking for bugs. It’s one more of many ways Luckie ensures that we deliver excellence to our clients time after time. When Luckie develops and launches a website for a client, QA is a crucial component in that process. Finding hidden problem spots in a site requires creative thinking, which in turn necessitates a person who is able to bring innovative techniques to the practice. We talked to Jillian Ryan, Luckie’s Junior QA Analyst, about how she keeps pace in an ever-changing digital world and how she brings creativity and collaboration to the world of QA. Continue reading

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New Ways To Communicate Company Values and Turn Employees Into Advocates

by Maree Jones

Maree Jones

From an HR perspective, communicating a company’s values to potential as well as existing employees can often feel like reciting a motivational poster on a wall rather than expressing authentic qualities of company culture. But for employees to become true brand ambassadors, they must know what a company stands for, not just what a company does. Only then can they communicate that message to other employees, friends and family, potential employees and external stakeholders.

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The next best thing to a crystal ball. The Luckie 7 with Nicole Redeker, Director of Insights

by Luckie Newsdesk

Nicole Redeker

Gone are the days of developing a campaign based strictly on gut instinct and then waiting to see the results, for better or for worse. Opportunities now abound to access information on consumer habits and preferences, product acceptance and campaign effectiveness. Through loads of data – and smart interpretation –critical media and creative decisions can be made in a more informed manner than ever before. The trick is to find the right data, understand what it means and then put it to its best use. We talked to Luckie’s Director of Insights, Nicole Redeker, who shed light on that process in the context of marketing and human behavior. Continue reading

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