New Ways To Communicate Company Values and Turn Employees Into Advocates

by Maree Jones

Maree Jones

From an HR perspective, communicating a company’s values to potential as well as existing employees can often feel like reciting a motivational poster on a wall rather than expressing authentic qualities of company culture. But for employees to become true brand ambassadors, they must know what a company stands for, not just what a company does. Only then can they communicate that message to other employees, friends and family, potential employees and external stakeholders.

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The next best thing to a crystal ball. The Luckie 7 with Nicole Redeker, Director of Insights

by Luckie Newsdesk

Nicole Redeker

Gone are the days of developing a campaign based strictly on gut instinct and then waiting to see the results, for better or for worse. Opportunities now abound to access information on consumer habits and preferences, product acceptance and campaign effectiveness. Through loads of data – and smart interpretation –critical media and creative decisions can be made in a more informed manner than ever before. The trick is to find the right data, understand what it means and then put it to its best use. We talked to Luckie’s Director of Insights, Nicole Redeker, who shed light on that process in the context of marketing and human behavior. Continue reading

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