Higher ed needs to go back to school

by John Heenan


There are two glaring numbers that exemplify the changing landscape of higher education: First, over the past three decades, the college enrollment rate among 18- to 24-year-olds has jumped from 26% to 41%, with a similar increase among those over 25 and the largest increases among women and minorities. Second, in that same time frame, the cost of tuition for a four-year public institution has increased by 225%. This new reality leaves older institutions vulnerable and fighting to maintain market share while newer, for profit institutions look to move in. The competition is fierce, and costs are escalating. Institutions that cling to the old model – “if we build it they will come” – are suffering declines in applications, matriculation, state and private funding, and alumni support. Today, more than ever, higher ed needs to go back to school. Continue reading

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Money can’t buy happiness.

by John Heenan


Millennials. That elusive 18-34 demographic that has been the marketing world’s holy grail since they were old enough to receive an allowance. For good reason too. Forbes estimates that the 86 million millennials in the U.S. will spend approximately $200 billion by 2017. But let’s face it, times are tough, budgets are tight and everyone is trying to make every dollar count. No one feels this new reality as much as millennials. They are coming of age in a time when student loan debt is greater than credit card debt, when 36 percent of them live with their parents and unemployment for their age range hovers around 10 percent. These financial constraints, despite all that buying power, make it more important than ever to understand what message will cause millennials to spend their dollars on your brand. Here’s one statistic that will begin to answer that question: 83 percent of millennials made a financial gift to an organization in 2012. Continue reading

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We are travelers.

by Jay Waters


“Traveling – it leaves you speechless, then turns you into a storyteller.”
– Ibn Battuta

We are travelers. The desire to see what is across the river, over the hill, around the corner comes from deep within our DNA. Continue reading

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