There’s no question the healthcare industry is evolving, and fast. As intelligent healthcare marketers, we have to ask ourselves how can we adapt? How can we continue to effectively address healthcare client challenges, like keeping up with rapidly advancing technologies and marketing drugs under strict regulatory controls? Continue reading
What would happen to millennial travelers if we took away their phones?
73% of millennials would be lost 81% of the time.
OK, I totally made that up. But it has to be at least partially true. Today, the millennial traveler racks up an extraordinary amount of time on their mobile devices. Remember that in this group 43% would rather give up their sense of smell than their technology and 53% would rather have high-speed Internet than good food at a hotel. So if you’re marketing to millennials, it pays to pay attention to what and how they are using technology and the changing rules of destination marketing. First, let’s get our facts straight. According to research from Hotels.com, millennials comprise 32% of U.S. travelers and are the fastest-growing age segment in travel. MMGY Global cites data showing that nearly 60% of millennials would rather spend money on experiences than on material goods. Far more millennials than non-millennials (75% versus 47%) report having travel apps on their smartphones. At Luckie, we’ve done a fair amount to help our clients cater to this group, from building Web and mobile experiences to creating major integrated campaigns that work to engage, inspire and motivate this challenging demographic. Along the way, we’ve learned some valuable lessons of what to do and what NOT to do. Continue reading
Our own Eunice Carter has spent over two decades aggressively ascending the ranks of media planning and buying roles for full-service and media-specific agencies, working with such notable brands as General Mills, Huffy Bicycles, YellaWood and Volkswagen, to name a few. Here at Luckie, she’s all about working with her team to elevate skill sets, digital proficiency and professional growth, clearly demonstrating to all the extraordinary value of media in marketing. She’s got a keen eye for strategy, she’s well skilled in helping brands navigate troubled waters and the word “impossible” might actually be missing from her vocabulary. We got her seasoned perspective on just a few elements of the wide world of media. Continue reading