Money can’t buy happiness.

by John Heenan


Millennials. That elusive 18-34 demographic that has been the marketing world’s holy grail since they were old enough to receive an allowance. For good reason too. Forbes estimates that the 86 million millennials in the U.S. will spend approximately $200 billion by 2017. But let’s face it, times are tough, budgets are tight and everyone is trying to make every dollar count. No one feels this new reality as much as millennials. They are coming of age in a time when student loan debt is greater than credit card debt, when 36 percent of them live with their parents and unemployment for their age range hovers around 10 percent. These financial constraints, despite all that buying power, make it more important than ever to understand what message will cause millennials to spend their dollars on your brand. Here’s one statistic that will begin to answer that question: 83 percent of millennials made a financial gift to an organization in 2012. Continue reading

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We are travelers.

by Jay Waters


“Traveling – it leaves you speechless, then turns you into a storyteller.”
– Ibn Battuta

We are travelers. The desire to see what is across the river, over the hill, around the corner comes from deep within our DNA. Continue reading

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Welcome to the human experience era, a much nicer time to be a consumer.

by John Heenan

AMA Birmingham AMA 03 18 2015 v 7.0 FINAL.001

Businesses care about results, and they should. But humans care about the entire experience. This conflict has been ever present in the execution of marketing. From the beginning, companies have been pursuing growth from a myopic business orientation. In the past decade, we’ve witnessed declining results, lower clicks, decreasing viewership and increasing cost per media unit. We’ve been watching this trend for some time now.1 Continue reading

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