Luckie seeks new Media Director

Luckie & Company’s Media Director is responsible for leading the media buying and planning teams to innovate solutions and deliver results for our clients across all media, both online and offline. The Media Director is an example of our Luckie values in action as s/he moves the team forward in reaching the goals of our clients and our team.

You’re the ideal candidate if you began your career in the traditional space with media planning and sought out a role in the digital space to expand your skills. With at least 10 years experience, you’ve already managed an integrated team and are ready to lead and mentor our team beyond being just traditional or digital into an increasingly stronger integrated team of media experts. You’re a digital nerd – you personally use digital media and are passionate about emerging trends.

Our VP Media Director will
Be Innovative, Brilliant and Curious:
• Oversee, author or contribute to client media strategy
• Keep on top of new technologies and trends to apply to client’s business and surface opportunities to present client business building ideas
• Instruct and mentor the team on best practices for both online and offline media tactics and optimization
• Instruct team on best practices for integrating analytics, not just reporting results
• Seek to identify opportunities for improvement in our buying and planning practices in effectiveness, efficiency, profitability and skills
• Maintain knowledge of reporting, analytic, auditing, and financial platforms and tools along with their functionality
Be Accountable:
• Meet regularly with the team to ensure projects/assignments are on track in terms of client strategy and objectives, budget, timeline and are innovate and result generating
• Manage the work with sights on efficiency and profitability on client(s), assignments within the teams and learning opportunities for team members
• Review team’s client billing and budget reconciliation
• Assure that the media staff adheres to established agency policies/procedures
• Coach, mentor and train team members in all disciplines
• Work with business intelligence team to gauge media performance and KPI’s to determine the effectiveness in meeting client and team goals
Be Collaborative and Be a Leader:
• Collaborate with the brand/account planning team on client strategy and approach
• Steward client interest in the areas of tracking and delivering measurable results and analytics, market knowledge, and audience insights
• Promote when appropriate, the use of other agency services – research, technology, creative, etc. – in executing the media campaigns and cohesive programs
• Build and maintain strong relationships with clients and based on company values and expertise in media
• Function as a integral part of the New Business team
• Keep other agency departments informed about the media work produced for clients and best practices
• Maintain excellent external professional relationships with media publishers and partners
• Provide leadership/motivation and convey the vision and values of the agency to media staff
• Other responsibilities as assigned

Be Real, Passionate, Persistent and Compassionate

• 10 – 15 years in media discipline and a minimum of 5 current years in a digital media discipline
• 3 plus years in a leadership/management function of media
• Excellent communication skills
o Ability to read, comprehend and write complex instructions, correspondence and strategy pieces
o Ability to effectively present information in one-on-one, small group and presentation situations to internal and external audiences
o Presentation skills are critical!
• Strong mathematical skills
• Ability to travel 10% of time for client presentation and/or between offices
• Highly developed problem-solving, negotiation and critical thinking skills
• Bachelor’s degree in marketing, communications, or equivalent

Are you the one? Send your resume to with subject: Media Director

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Luckie is Hiring – Release Manager

Release Manager
The Release Manager is responsible for company wide deploys of web applications to production for Microsoft and Unix based environments. Should be familiar with both Windows and Unix hosting environments, as well as cloud hosting services, such as Amazon Web Services (AWS). Will need specific knowledge of Microsoft Internet Information Server (IIS), Apache, and Nginx, but on the job training is available for performing routine deployment tasks. Will work with development and database staff and management to review deployment process, assist with creation of deployment plans, and perform the specified tasks. Other IT-related tasks will be performed during non-deployment windows, assisting with server setup, troubleshooting, and some QA support.

Knowledge of one or more of the following technologies:
• OS – MS Windows Server (2008/2012), Linux, Mac
• Web Servers – IIS, Apache, Nginx
• Application Environment – .Net, Ruby (Heroku), HTML, PHP
• DB – MS SQL Server, MySQL
• Familiarity with virtual environments, such as VMWare
• DNS Management
• Familiarity with Data Storage (SAN and NAS)

Must have
• SCM – Github (1-2+ years)

• CI – Bamboo for automating builds and deploying

Minimum Skills:
• Must have leadership skills and ability to take responsibility for projects
• Familiarity with all industry standard technologies.
• Familiarity with mixed environment network
• Excellent written and oral communication skills
• Work towards automating the deployment of all applications in the framework to reduce error and deployment time while increasing quality
• Coordinate the release to production of all applications
• Bachelor’s degree in technical discipline preferred, or related experience.

To apply, email your resume to with the subject line: Release Manager

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Luckie Makes History in Williamsburg

Williamsburg-blog“Wanderlust” is one of those great words. It means the desire to travel, and it’s something we like to create and instill in others. We are happy to announce a new client (of historical proportions) that will enable us to do just that: Williamsburg Area Destination Marketing Committee. As Agency of Record, Luckie will manage all destination marketing and media planning services for WADMC.

Following an extensive review of RFP responses from agencies up and down the East Coast, from Connecticut to Florida, and as far west as Los Angeles, WADMC selected Luckie & Company as the new agency of record.

One of America’s favorite destinations, the region includes Jamestown, Williamsburg and Yorktown and provides a unique juxtaposition of contemporary and historical experiences for all ages. Attractions such as Busch Gardens and Water Country USA offer fun for the whole family and make Williamsburg a well-rounded destination. Visitors can choose from hands-on interactive attractions, scenic outdoor adventures, and arts and cultural experiences, making Greater Williamsburg a top choice among travelers.

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