You talking to me? You better be.

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As technology gets more sophisticated, consumers are getting more selfish. They expect ads to be both incredibly compelling and highly relevant. To them. Not their friends. Not their communities. Not to the most relevant demographic. Them. Not to mention the fact that they expect that message to to appear on their device of choice. Continue reading

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Luckie is hiring a Marketing Performance Analyst

The Marketing Performance Analyst will possess a strong understanding of both digital and traditional analytics. Having a background rooted in digital space, the Marketing Performance Analyst will be responsible for deriving insight around the strategic impact of the data. The Analyst will be a self starter who possesses not only exceptional mathematics and data skills, but also the ability to translate those into actionable insights. The Analyst will be involved in all facets of the marketing program from conception (KPI development to reporting).

Because this role will analyze data from both digital and offline sources, an understanding of relational databases and tools (SQL) would be a valuable asset. Experience with Tableau or other data visualization tools is also a very attractive skill.

The Analyst is required to work closely with the strategy, production and media teams to assist in media and creative campaign optimization. The Analyst will be expected to be the ‘go to’ expert in campaign performance, the analytical resource for all internal and external parties and provide a proactive voice for relevant opportunities. We’re looking for a person who will be able to look at the data and recommend go-forward strategies for marketing campaigns, not just crunch numbers.

Analysis and evaluation of results and performance must include understanding of the client and their objective, the marketplace and key influences, media strategy and planning, and other advertising/promotion efforts’ effect on results and elements for the creative executions themselves.

Major Duties and Responsibilities:

• Assisting in creation of analytics Briefs and Tracking Requirements documents
• Communicating with strategy, production, media and, at times, third part rich media vendors to ensure that the required data points can be aggregated
• QA’ing ads in testing and live environments to ensure ad units are accurately pulling data into the reporting console
• Collecting and maintaining data via internal or third party sources
• Analyzing data for key insights and recommendations
• Visualizing data for internal and external stakeholders
• Creating monthly and quarterly reports which include written and graphical representation of analysis
• Staying on top of digital marketing and analytics industry trends and best practices

Required Skills:

• Must have expert level competency in Excel tools
• Must have the ability to develop best-in-class reports and analyses in power point
• Must have high competency in digital marketing and metrics
• Must be able to establish, enforce and report on key performance indicators for various clients
• Experience with Omniture, Webtrends, Google Analytics or Coremetrics
• Experience with relational databases such as Microsoft SQL Server a plus
• Experience with dashboard visualization tools such as Tableau a plus
• Ability to define and develop testing strategies and methodologies
• Experience with testing tools/software
• Experience with statistical packages a plus (SAS, SPSS)

Job Requirements:
• 2-3 years in marketing or advertising, preferably digital
• Analytical rigor, strategic thinking and the ability to think creatively are required
• Bachelors degree –preferably in business, economics, mathematics or statistics
• Ability to create visual representations of results.

Ready to join the Luckie team and add your brain power to ours? email your resume to melissa.wheeler@luckie.com with the subject Marketing Performance Analyst.

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Luckie is Hiring – Release Manager

Release Manager
The Release Manager is responsible for company wide deploys of web applications to production for Microsoft and Unix based environments. Should be familiar with both Windows and Unix hosting environments, as well as cloud hosting services, such as Amazon Web Services (AWS). Will need specific knowledge of Microsoft Internet Information Server (IIS), Apache, and Nginx, but on the job training is available for performing routine deployment tasks. Will work with development and database staff and management to review deployment process, assist with creation of deployment plans, and perform the specified tasks. Other IT-related tasks will be performed during non-deployment windows, assisting with server setup, troubleshooting, and some QA support.

Requirements:
Knowledge of one or more of the following technologies:
• OS – MS Windows Server (2008/2012), Linux, Mac
• Web Servers – IIS, Apache, Nginx
• Application Environment – .Net, Ruby (Heroku), HTML, PHP
• DB – MS SQL Server, MySQL
• Familiarity with virtual environments, such as VMWare
• DNS Management
• Familiarity with Data Storage (SAN and NAS)

Must have
• SCM – Github (1-2+ years)

Delighter:
• CI – Bamboo for automating builds and deploying

Minimum Skills:
• Must have leadership skills and ability to take responsibility for projects
• Familiarity with all industry standard technologies.
• Familiarity with mixed environment network
• Excellent written and oral communication skills
• Work towards automating the deployment of all applications in the framework to reduce error and deployment time while increasing quality
• Coordinate the release to production of all applications
• Bachelor’s degree in technical discipline preferred, or related experience.

To apply, email your resume to melissa.wheeler@luckie.com with the subject line: Release Manager

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