In a day and age with so much technology available, it can be hard to know the right tool and implication for every job. Enter Chris Benson, our chief technology officer. Chris is all about finding strategic solutions for clients through tech, as well as striving to translate the benefits of technology into more successful applications for creative, media and data. We got his take on using technology to strengthen human connections, the latest in tech trends and everything in between.
There’s no question the healthcare industry is evolving, and fast. As intelligent healthcare marketers, we have to ask ourselves how can we adapt? How can we continue to effectively address healthcare client challenges, like keeping up with rapidly advancing technologies and marketing drugs under strict regulatory controls? Continue reading
What would happen to millennial travelers if we took away their phones?
73% of millennials would be lost 81% of the time.
OK, I totally made that up. But it has to be at least partially true. Today, the millennial traveler racks up an extraordinary amount of time on their mobile devices. Remember that in this group 43% would rather give up their sense of smell than their technology and 53% would rather have high-speed Internet than good food at a hotel. So if you’re marketing to millennials, it pays to pay attention to what and how they are using technology and the changing rules of destination marketing. First, let’s get our facts straight. According to research from Hotels.com, millennials comprise 32% of U.S. travelers and are the fastest-growing age segment in travel. MMGY Global cites data showing that nearly 60% of millennials would rather spend money on experiences than on material goods. Far more millennials than non-millennials (75% versus 47%) report having travel apps on their smartphones. At Luckie, we’ve done a fair amount to help our clients cater to this group, from building Web and mobile experiences to creating major integrated campaigns that work to engage, inspire and motivate this challenging demographic. Along the way, we’ve learned some valuable lessons of what to do and what NOT to do. Continue reading