Contact Versus Connection: Engaging ME

by Lynne Glenn

photodune-2572432-printout-of-human-hand-xsMommies are people, people with children. When Mommies were little, they used to be girls like some of you. But then they grew. And now Mommies are women, women with children, busy with children and things that they do. There are a lot of things a lot of Mommies can do. – Free to Be You and Me

As a relatively new Mom, I still see almost everything through the lens of parenthood. Maybe this will change – I’m new at it so I don’t really know. But at this point, I can’t imagine engaging in any other way. Being a Mom influences everything, from what I wear (no yank-able earrings) to what I read (books/toys/activities for toddlers) to what I buy. I’m part of the Mommy Club now. And though I relate to many of the other members – adoring, admiring and even envying them sometimes — my experience is uniquely mine. Continue reading

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Don Draper is dead – and he’s never coming back.

by Hillary Quinlan

HillHappyWhen I think about how we’ve marketed healthcare plans, promotions and pharmaceuticals to patients and doctors over the past 50 years, I feel ashamed and, quite frankly, a bit hung over.

We understood the science of the medicine just enough to speak to it, the market just enough to break into it, and the bottom line so well we really believed we were contributing to a higher cause. We were the healthcare and pharmaceutical ad men of our time – the “medical mercenaries” – and the only ones who could bridge the gap between formulary, physician, and patient.

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What makes us human?

by Laura Long

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It’s a question the leaders of our agency asked us to think about. I took this seriously as I dug deep to understand what makes me human, or feel human. Continue reading

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