Welcome to the 2014 Luckie “America’s Favorite Family Brands” Bracket

Family Brand Bracket Category Winner

For the past three years in March, the month the nation is awash in bracketology, Luckie has joined the frenzy with our annual America’s Favorite Family Brands tournament. The 64 brands we chose three years ago, based on their leadership in key categories purchased and by the size and scope of their marketing efforts, have remained the same. We have lots of interesting results in this year’s bracket, but first, here’s a quick overview of how we measure popularity of the brands. Continue reading

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Luckie Is the Best Place To Work

BBJ_BestPlacestoWork_2014Doughnuts, foosball and really nice people. Sounds like a fun party, right? Wrong. It’s business as usual, and it’s one of the reasons why Luckie & Company was recently named as one of the Best Places To Work in Birmingham, according to the Birmingham Business Journal. Continue reading

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Creating Some Sizzle

charbroil blogLuckie & Company officially announced a new client recently: Char-Broil LLC, a division of W.C. Bradley Co. and one of the oldest and most respected outdoor cooking brands. As agency of record, Luckie & Company will manage brand strategy and refinement, creative, media placement (traditional and digital), and mobile and social media marketing. Continue reading

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