» White Papers

The Top Digital Trends to Watch in 2012

Edward Bowser — Wed, 04 Jan 2012 19:51:28 +0000

2011 is in the books, and with our attention turned to 2012, all eyes are on the evolving digital landscape. According to Chris Zobel, Luckie & Company’s Director of Digital Strategy, that landscape will be shaped by data and content.

Chris takes a look at a few major trends that will be a driving force for marketers in the next 12 months. Savvy marketers should take heed as they attempt to reach consumers. You can view Chris’ presentation below.

Digital Trends to Watch in 2012

View more presentations from Luckie & Company

Edward Bowser is Community Manager at Luckie & Company. You can contact him by email or follow him on Twitter.

Photo credit: EJP Photo via Flickr

Paying Homage To Earl

David Stutts — Wed, 14 Apr 2010 13:09:57 +0000

Paying Homage to Earl, written by Brad White, Chief Creative Evangelist. This is the paper that started it all and helped lay the foundation for our continued pursuit of developing clutter busting ideas that get the attention of those who matter most.

We’ve written quite a few “white papers” over the last couple of years with a lot of insightful thinking. Most of which is still relevant, so we’ve decided to repost all of them here. This is #13 of 13. Enjoy.

Brad White | E-mail | Twitter | LinkedIn

Traveler2.0

David Stutts — Tue, 13 Apr 2010 12:25:44 +0000

Traveler2.0, written by David Stutts, Director of Brand Planning. This paper was written in the spring of 2008 and takes a quick look at the quickly emerging, extremely savvy, digitally and socially connected leisure traveler, whom we dubbed Traveler2.0. This paper coincided with the release of the Luckie50, our annual list of what we find to be the most interesting online travel-related sites.

What About Gen X?

David Stutts — Mon, 12 Apr 2010 13:14:16 +0000

What About Gen X, written by David Stutts, Director of Brand Planning. This paper was written in early 2006 and takes a quick look at the generation marketers and advertisers seem to have forgotten as they shift their focus from the aging Boomer population to the abundantly youthful Gen Y population.

Rethinking Mom Some More

David Stutts — Fri, 09 Apr 2010 13:09:56 +0000

Rethinking Mom Some More, written by David Stutts, Director of Brand Planning. Part three of our three part Rethinking mom series. This paper was written in the fall of 2009 and took a quick look at how the changing economic landscape might impact or alter how moms approached motherhood.