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Category Archives: White Papers
The Top Digital Trends to Watch in 2012
Luckie’s Director of Digital Strategy Chris Zobel gives us a peek into what’s in store for the digital realm in 2012. Continue reading
Posted in Dining, shopper marketing, White Papers
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Paying Homage To Earl
Paying Homage to Earl, written by Brad White, Chief Creative Evangelist. This is the paper that started it all and helped lay the foundation for our continued pursuit of developing clutter busting ideas that get the attention of those who … Continue reading
Posted in White Papers
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Traveler2.0
Traveler2.0, written by David Stutts, Director of Brand Planning. This paper was written in the spring of 2008 and takes a quick look at the quickly emerging, extremely savvy, digitally and socially connected leisure traveler, whom we dubbed Traveler2.0. This … Continue reading
Posted in White Papers
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What About Gen X?
What About Gen X, written by David Stutts, Director of Brand Planning. This paper was written in early 2006 and takes a quick look at the generation marketers and advertisers seem to have forgotten as they shift their focus from … Continue reading
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Rethinking Mom Some More
Rethinking Mom Some More, written by David Stutts, Director of Brand Planning. Part three of our three part Rethinking mom series. This paper was written in the fall of 2009 and took a quick look at how the changing economic … Continue reading