Paying Homage to Earl, written by Brad White, Chief Creative Evangelist. This is the paper that started it all and helped lay the foundation for our continued pursuit of developing clutter busting ideas that get the attention of those who matter most.

We’ve written quite a few “white papers” over the last couple of years with a lot of insightful thinking. Most of which is still relevant, so we’ve decided to repost all of them here. This is #13 of 13. Enjoy.

Brad White | E-mail | Twitter | LinkedIn

Traveler2.0, written by David Stutts, Director of Brand Planning. This paper was written in the spring of 2008 and takes a quick look at the quickly emerging, extremely savvy, digitally and socially connected leisure traveler, whom we dubbed Traveler2.0. This paper coincided with the release of the Luckie50, our annual list of what we find to be the most interesting online travel-related sites.

We’ve written quite a few “white papers” over the last couple of years with a lot of insightful thinking. Most of which is still relevant, so we’ve decided to repost all of them here. This is #12 of 13. Enjoy.

David Stutts | E-mail | Twitter | Blog | SlideShare | LinkedIn

What About Gen X, written by David Stutts, Director of Brand Planning. This paper was written in early 2006 and takes a quick look at the generation marketers and advertisers seem to have forgotten as they shift their focus from the aging Boomer population to the abundantly youthful Gen Y population.

We’ve written quite a few “white papers” over the last couple of years with a lot of insightful thinking. Most of which is still relevant, so we’ve decided to repost all of them here. This is #11 of 13. Enjoy.

David Stutts | E-mail | Twitter | Blog | SlideShare | LinkedIn

Rethinking Mom Some More, written by David Stutts, Director of Brand Planning. Part three of our three part Rethinking mom series. This paper was written in the fall of 2009 and took a quick look at how the changing economic landscape might impact or alter how moms approached motherhood.

We’ve written quite a few “white papers” over the last couple of years with a lot of insightful thinking. Most of which is still relevant, so we’ve decided to repost all of them here. This is #10 of 13. Enjoy.

David Stutts | E-mail | Twitter | Blog | SlideShare | LinkedIn

Rethinking Mom Again, written by David Stutts, Director of Brand Planning. Part two of our three part Rethinking mom series. This paper was written in the fall of 2008 and took a quick look at the emerging potential of Gen Y mom.

We’ve written quite a few “white papers” over the last couple of years with a lot of insightful thinking. Most of which is still relevant, so we’ve decided to repost all of them here. This is #9 of 13. Enjoy.

David Stutts | E-mail | Twitter | Blog | SlideShare | LinkedIn

Rethinking Mom, written by David Stutts, Director of Brand Planning. Part one of our three part Rethinking mom series. This paper was written in early 2007 and took a quick look at the changing face of mom, from Baby Boomer Soccer Mom to Gen X Domestic Goddess Mom.

We’ve written quite a few “white papers” over the last couple of years with a lot of insightful thinking. Most of which is still relevant, so we’ve decided to repost all of them here. This is #8 of 13. Enjoy.

David Stutts | E-mail | Twitter | Blog | SlideShare | LinkedIn

Understanding Clutter, written by Jay Waters, Chief Strategic Officer. This paper takes a quick look at four insights about clutter and how to overcome them.

We’ve written quite a few “white papers” over the last couple of years with a lot of insightful thinking. Most of which is still relevant, so we’ve decided to repost all of them here. This is #7 of 13. Enjoy.

Jay Waters | E-mail | Twitter | LinkedIn

The Business of Courage, written by Brad White, Chief Creative Evangelist. This paper takes a quick look at the role courage takes in creating great, memorable, product-moving advertising.

We’ve written quite a few “white papers” over the last couple of years with a lot of insightful thinking. Most of which is still relevant, so we’ve decided to repost all of them here. This is #6 of 13. Enjoy.

Brad White | E-mail | Twitter | LinkedIn

ReThinking The Speed of Life, written by David Stutts, Director of Brand Planning. This paper explores how constant connectivity and convenience are wearing us out.

We’ve written quite a few “white papers” over the last couple of years with a lot of insightful thinking. Most of which is still relevant, so we’ve decided to repost all of them here. This is #5 of 13. Enjoy.

David Stutts | E-mail | Twitter | Blog | SlideShare | LinkedIn

It’s Not About You, written by Jay Waters, Chief Strategy Officer. This paper explores two smart media-centric ways to get consumers thinking about your brand – MyPrime™ and DecisionPointPlanning™ – when they need it most

We’ve written quite a few “white papers” over the last couple of years with a lot of insightful thinking. Most of which is still relevant, so we’ve decided to repost all of them here. This is #4 of 13. Enjoy.

Jay Waters | E-mail | Twitter | LinkedIn