With so many platforms and places for customers to consume content, how do you know where to put your budget? How many platforms should you be on? How often should you post to these platforms? Where do you focus your attention to maximize your market spend? Platform anxiety is real, folks. But you can relax. Here are four easy ways to stress less and engage more.
Technological advancements are one of the constants in the advertising world. From the advent of using computers for design projects to the introduction of the internet’s limitless store of information, this senior art director has seen it all. While staying ahead of the digital learning curve can be daunting, Miles Wright knows that the secret to design success is embracing the ever-evolving technology and harnessing its capabilities – all while keeping the human element at the forefront of imagination and creativity. Continue reading →