Category Archives: social media

Where Is Advertising Heading in 2012? Part 2

We continue our discussion on where the industry is headed in the next 12 months. Continue reading

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Starbucks Uses Augmented Reality App to Spread Holiday Cheer

Augmented reality continues to gain ground, and Starbucks has used its new app to enhance its already-popular holiday cups. Continue reading

Posted in Digital, Retail, shopper marketing, social media | Leave a comment

If Clocks Moved Slower, Would You Value Time More?

The age of social media has caused us to live our lives at a frantic pace. Would a glacially moving clock help us break this cycle? Continue reading

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Treat Her Like a Lady: A Different Approach to Shopper Marketing

Looking to court mom shoppers? Consider “brand chivalry” – marketing tactics that definitely will win her over. Continue reading

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Late to Market and Mediocre: Where Has Google’s Innovation Gone?

Google Flights is proving to be a mediocre tool. Shouldn’t we expect more from an industry leader? Continue reading

Posted in Digital, Mobile, social media, Travel and Tourism | 3 Comments