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Category Archives: Retail
Starbucks Uses Augmented Reality App to Spread Holiday Cheer
Augmented reality continues to gain ground, and Starbucks has used its new app to enhance its already-popular holiday cups. Continue reading
Posted in Digital, Retail, shopper marketing, social media
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A Look At Black Friday Through the Eyes of Social Media
Social media keeps us so connected that we can experience the madness of Black Friday from afar. Here are some sights from last weekend’s shopping. Continue reading
Posted in Retail
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Three Ways Customers Are Shopping Smarter and How Businesses Can Reach Them
I used to shop “just because.” My first part-time job was at my aunt and uncle’s pool store, which was across the street from the local mall. I wandered around stores, spontaneously spending the paycheck I just earned. In college, … Continue reading
Posted in Retail, shopper marketing
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When Should Retailers Set Up Christmas Decorations? And When Do You Plan to Finish Your Shopping?
This month, our Family Panel looks at holiday shopping behavior and when customers think retailers should begin decorating for Christmas. Continue reading
Posted in Family Panel, Retail, shopper marketing
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Dog Food Maker Throws Its Target Audience a Bone
Naturia discovers that speaking the language of its target audience pays off. Continue reading
Posted in Retail, video
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