It’s a real pleasure to debut Luckie’s first TV spots for Alfa, an insurance company headquartered in Montgomery, Alabama, and with numerous offices throughout the Southeast.

In this new campaign, Alfa focuses on auto insurance, which is one of the industry’s most high-turnover products due to the increasing push in recent years to “shop around” for the best price.

Despite of the increasing volume of competition, Alfa has maintained a strong reputation as an honest, caring company with agents focused on building personal relationships with their customers.

Alfa’s reputation is well known among its customers, as evidenced by the large number of positive testimonials received year-round. This campaign offered a chance to share similar stories with existing and potential customers alike.

To this end, Luckie developed a clear and cohesive brand identity to represent Alfa and its culture. “Right there with you” is more than a tagline; it’s a simple way to sum up the many ways that Alfa delivers to its customers.

Two spots have begun running in this campaign, “Get Well Soon” and “County Fair.” Both spots exemplify the long-term, personal service that Alfa agents are known for among their customers. Check them out for yourself:

To learn more about how Alfa can be “Right there with you,” please visit AlfaIns.com.

To learn more about Luckie’s video capabilities or request a customized reel, drop an e-mail to Broadcast Director Janis Rogan.

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This video will be shown to those recently diagnosed with Parkinson’s disease, along with their loved ones. We believe it’s a frank yet uplifting piece, one that will hopefully make it somewhat easier for patients to make sense of this life-changing diagnosis.

As one of the Luckie staffers who conducted the interviews, I want to take this chance to thank each of the patients who volunteered their time for this project. I could have talked to each of them for hours more, and I think their stories will inspire hundreds of others with Parkinson’s for years to come.

Big thanks as well to Hugh Hunter, WorkPlay and Freeplay Music for their contributions to this nonprofit project.

This spot started running earlier this month, with the goal of helping spread the word that Regions is lending. Whether it’s financing for consumer home improvement projects, a mortgage, or business expansion, Regions is a dependable partner in the community that can help.

The spot features the familiar “life-green” Regions bicycle, which has become one of the best-known brand icons across Regions’ 16-state footprint since Luckie first developed the imagery in 2007.

The new lending campaign also includes more targeted executions in print and radio, with key messages for consumers or business owners. The TV ad was directed by David Cornell with production by Los Angeles-based Form.

To learn more about lending from Regions, visit Regions.com/Lending. To learn more about Luckie’s video capabilities or to see a customized reel, contact Broadcast Director Janis Rogan.

A big part of this effort is a state-wide event we created called The Great Alabama Homecoming. A total of 215 communities, ranging in size from Mooresville, population 54, to Birmingham, population 300,000, have scheduled events throughout the year.

These communities have been encouraged to create campaigns inviting former residents and guests to return for celebrations that will be staged under a variety of names. Events such as Demopolis’s Christmas on the River, Hartselle’s Depot Days and Ozark’s Claybank Jamboree are well established, while Jacksonville, Ashland, Gulf Shores and York will host events organized specifically for this year’s homecoming theme. Natives of Ensley, long absorbed by Birmingham, will have a function at Tuxedo Junction.

More information can be found at www.alabamahomecoming.com

The Little Debbie Cupcake Car

Sometimes it can seem like all the buzz around social media is all talk and little action. So when Luckie helped rack up more than 350,000 Facebook fans for Little Debbie in less than a week and got the attention of Adweek, we thought you might be interested in how we did it.

It began with last month’s unveiling of the Little Debbie Chocolate Cupcake, expected to be the 50-year-old brand’s biggest product launch ever.

To help make the launch a suitably huge success, we created the Little Debbie Share-a-Thon, a cross-country tour featuring free samples and the unforgettable Cupcake Cars — four custom-designed, squiggle-topped Smart Cars destined to get drivers drooling nationwide.

Then we created a rockin’ giveaway, with prizes including a year’s supply of cupcakes and even one of the coveted Cupcake Cars. Next, we brought it all to life through a new microsite and a wide range of social media channels like Facebook, Twitter, YouTube and Flickr.

All that was left was some good old advertising — specifically an intense Facebook ad initiative that used the social network’s most cutting-edge placements to generate 210,000 new fans in 24 hours and 169,000 more through organic growth in the days ahead.

Best of all, the Share-a-Thon is just getting going, so if you’re interested in following the action, here are a few links to check out:

LittleDebbieCupcakes.com
Facebook.com/LittleDebbie
Youtube.com/TheRealLittleDebbie
Twitter.com/CupcakeCar
To see what other folks have to say about the campaign, you might want to give some of these a read:

Adweek: “Success factors for brands on Facebook”
Adrants.com: “Little Debbie: Bringing Creme-Filled Goodness to a Suburb Near You!”
Momentum Australia: “Little Debbie Hits The Road, Giving Away Cars and Cupcakes”
And of course, if you want to find out how Luckie can help you bake up a sweet social media initiative, drop a line to Social Media Strategist David Griner by e-mail or on Twitter.