Here are four new fun :15 TV spots we recently completed for McAlister’s Deli. The spots promote McAlister’s Ice Tea and show the differences between the good tea you find at McAlister’s and the bad tea you are likely to encounter at other places. All production and editing was done through our friends at Tampa Digital.
We recently had the pleasure of completing a rebranding budget for the Auburn University College of Business. Instead of taking our word about how this project turned out, click here to go to our client’s Web site to read what they had to say and watch a short video regarding our work on the project. Then check out a few of the print pieces below (you can click them to make them larger).
David Stutts | E-mail | Twitter | Blog | SlideShare | LinkedIn
We at Luckie were honored to partner with the Parkinson Association of Alabama for the video below, which was created by our in-house Luckie Underground video wing.
This video will be shown to those recently diagnosed with Parkinson’s disease, along with their loved ones. We believe it’s a frank yet uplifting piece, one that will hopefully make it somewhat easier for patients to make sense of this life-changing diagnosis.
As one of the Luckie staffers who conducted the interviews, I want to take this chance to thank each of the patients who volunteered their time for this project. I could have talked to each of them for hours more, and I think their stories will inspire hundreds of others with Parkinson’s for years to come.
Big thanks as well to Hugh Hunter, WorkPlay and Freeplay Music for their contributions to this nonprofit project.
We wanted to share some of the agency’s latest work for Regions, a longtime client and one of the nation’s largest banks:
This spot started running earlier this month, with the goal of helping spread the word that Regions is lending. Whether it’s financing for consumer home improvement projects, a mortgage, or business expansion, Regions is a dependable partner in the community that can help.
The spot features the familiar “life-green” Regions bicycle, which has become one of the best-known brand icons across Regions’ 16-state footprint since Luckie first developed the imagery in 2007.
The new lending campaign also includes more targeted executions in print and radio, with key messages for consumers or business owners. The TV ad was directed by David Cornell with production by Los Angeles-based Form.
To learn more about lending from Regions, visit Regions.com/Lending. To learn more about Luckie’s video capabilities or to see a customized reel, contact Broadcast Director Janis Rogan.
A great article in USAToday about Luckie’s latest efforts for our Alabama Tourism client. The story is a quick snapshot of “The Year of Alabama Small Towns and Downtowns” which just kicked off as a yearlong tourism push for 2010. To support this effort, we created traditional advertising such as TV and print as well as a slew of digital work including; social media, Web site design, SEO, banner and mobile Web.
A big part of this effort is a state-wide event we created called The Great Alabama Homecoming. A total of 215 communities, ranging in size from Mooresville, population 54, to Birmingham, population 300,000, have scheduled events throughout the year.
These communities have been encouraged to create campaigns inviting former residents and guests to return for celebrations that will be staged under a variety of names. Events such as Demopolis’s Christmas on the River, Hartselle’s Depot Days and Ozark’s Claybank Jamboree are well established, while Jacksonville, Ashland, Gulf Shores and York will host events organized specifically for this year’s homecoming theme. Natives of Ensley, long absorbed by Birmingham, will have a function at Tuxedo Junction.
More information can be found at www.alabamahomecoming.com
The Little Debbie Cupcake Car
Sometimes it can seem like all the buzz around social media is all talk and little action. So when Luckie helped rack up more than 350,000 Facebook fans for Little Debbie in less than a week and got the attention of Adweek, we thought you might be interested in how we did it.
It began with last month’s unveiling of the Little Debbie Chocolate Cupcake, expected to be the 50-year-old brand’s biggest product launch ever.
To help make the launch a suitably huge success, we created the Little Debbie Share-a-Thon, a cross-country tour featuring free samples and the unforgettable Cupcake Cars — four custom-designed, squiggle-topped Smart Cars destined to get drivers drooling nationwide.
Then we created a rockin’ giveaway, with prizes including a year’s supply of cupcakes and even one of the coveted Cupcake Cars. Next, we brought it all to life through a new microsite and a wide range of social media channels like Facebook, Twitter, YouTube and Flickr.
All that was left was some good old advertising — specifically an intense Facebook ad initiative that used the social network’s most cutting-edge placements to generate 210,000 new fans in 24 hours and 169,000 more through organic growth in the days ahead.
Best of all, the Share-a-Thon is just getting going, so if you’re interested in following the action, here are a few links to check out:
LittleDebbieCupcakes.com
Facebook.com/LittleDebbie
Youtube.com/TheRealLittleDebbie
Twitter.com/CupcakeCar
To see what other folks have to say about the campaign, you might want to give some of these a read:
Adweek: “Success factors for brands on Facebook”
Adrants.com: “Little Debbie: Bringing Creme-Filled Goodness to a Suburb Near You!”
Momentum Australia: “Little Debbie Hits The Road, Giving Away Cars and Cupcakes”
And of course, if you want to find out how Luckie can help you bake up a sweet social media initiative, drop a line to Social Media Strategist David Griner by e-mail or on Twitter.
Over the past two years, Luckie’s been honored to create the annual campaign video for the United Way of Central Alabama. Here’s the newest one, created, shot and edited by our subterranean video wing, Luckie Underground:
