Each month this newsletter takes a topical look into what is happening in the lives of Baby Boomers, Xers and Gen Y with a focus on products/services/brand/experiences that embrace social and digital technologies. Click here to download a free copy of this month’s edition. Headlines this month include:

Boomers
• Genealogical Tourism Booms Among Boomers
• Walt Disney World Builds Houses For Boomers
• Nielsen: Time To Recommit To Boomers
• There’s Money To Be Made In Women’s Jeans That Fit Middle-Age Hips While Still Looking Cool
• Older, Affluent Adults Seek Alt Pain Relief

Gen X
• Target Wants You To Friend Their Sweaters
• Pampers Turns Babies Into Fashionistas One Diaper At A Time
• P&G Makes A Splash Into Dry Cleaning
• Gaia Online Launches Gulf Clean-Up Fundraiser
• Getting Dad To Do Diaper (Buying) Duty

Gen Y
• State Farm Targets Gen Y With “Magic Jingle”
• College Enrollment Is Up, But So If Dropout Rate
• Evenflo Vids Inject Humor Into Gen Y Parenting
• Tommy Hilfiger To Reconnect With Twenty-Somethings With A New Line
• Gen Y Unplugs Cable TV

David Stutts | E-mail | Twitter | Blog | SlideShare | LinkedIn

Each month this newsletter takes a topical look into what is happening in the lives of Baby Boomers, Xers and Gen Y with a focus on products/services/brand/experiences that embrace social and digital technologies. Click here to download a free copy of this month’s edition. Headlines this month include:

Boomers

• The Boom In Boomer Models
• Core’s Split Reflects Growing Trend Among Boomers
• Sunny Delight Aims For Boomers
• One Quarter Of  Baby Boomers Use Social Networks AARP Says
• Companies Target Baby Boomers’ Changing Tastes

Gen X

• Togetherville Offers Parent-Patrolled Facebook Alternative For Youngsters
• Latest Hot Kid Trend: Brand Bandz
• New Ford Explorer To Make Debut On Facebook
• Care For Sick Kids While Parents Are At Work
• Elly The Reindeer Offers Age App-Propiate Story Time

Gen Y

• Nissan Lures Millennials With Dorky-Cool Cube
• Midas And Spin Rock The Highway This Summer
• Monsters Are Coming To The House That Barbie Built
• Dollhouse Gives Gen We Keys To Their Own Eco-Homes
• Inkpop Connects Teen Writers With Teen Readers

David Stutts | E-mail | Twitter | Blog | SlideShare | LinkedIn

Each month this newsletter takes a topical look into what is happening in the lives of Baby Boomers, Xers and Gen Y with a focus on products/services/brand/experiences that embrace social and digital technologies. Click here to download a free copy of this month’s edition. Headlines this month include:

Boomers
• Bedtime Storytelling For The Digital Grandparent
• Sunset Daze: Where Frisky Retirees Get Real
• Elations Leverages Boomers’ Facebook Usage
• P&G, NBC Digital Create Network For Boomer Verticals
• Mature Models Strut Their Stuff

Gen X
• Pampers’ Mother Of All iPad Apps
• My Gym Uses Mobile To Fight Childhood Obesity
• Affluent Gen X/Y Hike Private Label Sales
• Twin Outfits That Don’t Quite Match
• New Magazine Gives Childhood Obesity The ChopChop

Gen Y
• Brands Strive To Reach The Youth Market
• School Yearbooks, Personalized For Each Student
• Plastic Chips Carry An Online Message
• Mercedes Goes B-School To Learn From Millennials
• Among Gen Y Affluents: Channel, BMW Top Brands

David Stutts | E-mail | Twitter | Blog | SlideShare | LinkedIn

Each month this newsletter takes a topical look into what is happening in the lives of Baby Boomers, Xers and Gen Y with a focus on products/services/brand/experiences that embrace social and digital technologies. Click here to download a free copy of this month’s edition. Headlines this month include:

Gen Y

• Do-Si-Don’t
• What A Girl’s Word-Of-Mouth Network Looks Like
• Green Tween
• Teens/Tweens Will Soon Be Rocking Their Rooms To Virtual Concerts
• Gen Y To Banks: Do Better

Gen X

• Social Network Neophytes Play It Safe With Facechipz
• American Girl Doll Inspires Kids To Play Outside
• MummyMug Won’t Scald Tykes
• Green Allowance Pays Kids To Turn Off Lights, Recycle
• Gen X Marks The Spot In Hot Tube Time Machine

Boomers

• Boomer Invents Walker-Style Skating Device
• The Boomer Way: Natural Burials
• Ski Resorts Tackle A Future Without Boomers
• The Kids Have Come Home, But Can Mom And Dad Afford Them?
• Green Economy Wants Baby Boomers

David Stutts | E-mail | Twitter | Blog | SlideShare | LinkedIn

Each month this newsletter takes a topical look into what is happening in the lives of Baby Boomers, Xers and Gen Y with a focus on products/services/brand/experiences that embrace social and digital technologies. Click here to download a free copy of this month’s edition. Headlines this month include:

Boomers

• Adult Playgrounds Help Seniors Stay Active In The UK
• The Apple Of A Boomer’s Eye
• As Boomers Age, Some Are Smoking Pot Again
• Hot Trend For Retirees: Work-Camping
• The Biggest Baby Boomer Brands

Gen X

• Clorex App Gives Consumers The Content They Want
• Gen X And Y To Pave The Way To Economic Recovery
• Kids Create Edible Art With Yummy Dough
• Disney Targets Moms With Craft Finder App
• Augmented Reality Brings Kid’s T-Shirts To Life

Gen Y

• Fitness Freebies For Healthy Teens And Tweens
• Gen Y Goes For Online Banking
• Disney Gets Its Goth On
• Gen Y Dish On Culinary Trends
• Nintendo Adds Twain, Shakespeare To New Mobile Device

David Stutts | E-mail | Twitter | Blog | SlideShare | LinkedIn

Each month, David Stutts takes a look at news and perspectives on Gen Y, Gen X and Baby Boomers. It’s free to download and packed with great info. Just click here to download the PDF.

Headlines from this month’s issue:

· The Beatles: Rock Band Is About To Create Another Revolution
· Cougars Of America Convene
· In Europe, “Greycationers” Seek Local Thrills
· Retailers Prep For Aging Boomers
· Over Woodstocked

· Crayola Goes Back To School With #GNO
· Indie-Rock Coloring Book Appeals To Many Ages
· Bringing Back The ‘80s
· Pepsi Program Targets African-American Moms

· HP Asks Gen Y To “Declare Yourself”
· BrazenCareerist.com – LinkedIn For Gen Y
· You Will Be Surprised By Y
· Same As It Ever Was. Parents Really No Sure What Their Teens Are Doing
· For Today’s Teens, A Political Web Site Of Their Own

David Stutts is Luckie’s VP/Director of Brand Planning. For a free subscription to Generational News and Views — or David’s other monthly report, Trend Trackers — just drop him an e-mail.

Each month, David Stutts takes a look at news and perspectives on Gen Y, Gen X and Baby Boomers. It’s free to download and packed with great info. Just click here to download the PDF.

Headlines from this month’s issue:

Boomers

• Retirees Cruise Into The Sunset In Floating Condos
• A Woodstock Flashback, Man?
• The Family That Social Networks Together…
• Boomers See Old Age As Still Being Far Away
• Boomer Insight On Store Brands And Eating

Gen X

• Edy’s Helps Parents Help Their Youngsters Chill Out After A Tonsillectomy
• “Life Moves Pretty Fast.” Remembering John Hughes
• Luvs Readies Campaign To Help Moms Save Money
• Johnson & Johnson Introduces New Breed Of App
• Moms Love Free Food Samples At Costco

Gen Y

• Adidas Engages Youth Demographic With Mobile
• Coalition Aims To Put Millennials To Work
• Kia Targets Gen Y With Hamster Facebook App
• SofLens Focuses On 20somethings
• Sears Targets College Students With Facebook Campaign

David Stutts is Luckie’s VP/Director of Brand Planning. For a free subscription to Generational News and Views — or David’s other monthly report, Trend Trackers — just drop him an e-mail.

by David Stutts, Director of Brand Planning for Luckie & Company

A couple of years ago marketers had to shift their mom mindset from the Baby Boomer Soccer Mom to Gen X Domestic Goddess Mom. Well, guess what? It’s think time to rethink mom again and start paying attention to Gen Y moms. There are 80 million Gen Y members and over 9 million are already moms. Because of Gen Y’s sheer size, it’s likely to be a bigger baby boom than the period after World War II.

Follow the jump for more or click here to download the .pdf.

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