David Griner Quoted In Inc. Magazine

By David Stutts
Jul28

A couple of days ago we posted about the Adweek cover story our own social media strategist David Griner wrote. Yesterday, the online edition of Inc. Magazine published an article, How To Write a Business Plan for a Mobile Gaming Company, that used a large quote from David’s article as the second paragraph of their article. If you want to learn more about our social media capabilities, checkout what David has to say on Luckie’s social media blog, TheSocialPath.com or email David at david.griner@luckie.com.

Tea Town USA Continues To Grow

By David Stutts
Jul20

MCD

Great write-up in today’s Nation’s Restaurant News digital edition about our on-going Tea Town USA social media effort with McAlister’s Deli. To learn even more about this exciting campaign, please check-out our social media blog, TheSocialPath.com, for some great thoughts from our social media strategist and architect of this campaign, David Griner. If you want to learn more about what Luckie’s social media team can do for you, please drop David a line david.griner@luckie.com.

And don’t forget that July 29 is free tea day at every McAlister’s Deli in the U.S.

The world is like a giant game board. Why don’t all marketers want to play?

By David Stutts
Jul15

144894-hand_largerOur very own social media strategist, David Griner, just had a very informative article published as the cover story for Adweek’s Digital Special Issue. This lengthy article covers everything from geo-social check-in to augmented reality, QR Codes and mobile gaming. A great read that is well worth your time. If you want to learn more, please drop David a line david.griner@luckie.com or check out what he has to say on Luckie’s social media blog, TheSocialPath.com

20 Interesting Things: QR Codes

By David Stutts
Jun28

This is the fifth deck in our summer series 20 Interesting Things. It takes a quick look at what is happening in the QR Code space from both a marketing and general use perspective.
 

David Stutts | E-mail | Twitter | Blog | SlideShare | LinkedIn

20 Interesting Things: Goodness

By David Stutts
Jun22

This is the fourth deck in our summer series 20 Interesting Things. It takes a quick look at what is happening in the Goodness space from both a marketing and general use perspective.
 

David Stutts | E-mail | Twitter | Blog | SlideShare | LinkedIn

20 Interesting Things: Crowdsourcing

By David Stutts
Jun14

This is the third deck in our summer series 20 Interesting Things. It takes a quick look at what is happening in the Crowdsourcing space from both a marketing and general use perspective.

David Stutts | E-mail | Twitter | Blog | SlideShare | LinkedIn

20 Interesting Things: Augmented Reality

By David Stutts
Jun10

This is the second deck in our summer series 20 Interesting Things. It takes a quick look at what is happening in the Augmented Reality space from both a marketing and general use perspective.

 David Stutts | E-mail | Twitter | Blog | SlideShare | LinkedIn

20 Interesting Things: Foursquare

By David Stutts
Jun1

Geo-location based services seems to be growing at an exponential rate. Much like the early days of micro-blogging, there is a crowded playing field as various platforms compete for user attention. Foursquare is not the biggest of these services, but they seem to be in the early stages of separating from the pack with some of the smart marketing partnerships they have made. This deck serves as a quick introduction to Foursquare and explores some of the marketing efforts that brands are already pioneering in this space.

David Stutts | E-mail | Twitter | Blog | SlideShare | LinkedIn

Fifty Mobile Travel Apps You Should Know – The Luckie Fifty 2010

By David Stutts
May4

Welcome to the Luckie Fifty 2010, the third edition of our annual list of digital travel/tourism destinations that we have found to be both interesting and essential to know if you want to stay connected with how leisure travelers are approaching their vacations these days. This year’s edition focuses on mobile travel apps that help plan, entertain and help you figure out what to do, when you get to where you’re going.
 

David Stutts | E-mail | Twitter | Blog | SlideShare | LinkedIn

FourSquare is Everywhere Lately

By David Stutts
Apr28

Picture1In the last couple days, two more unique examples of brands tapping into the potential power of location-based, social networking tool FourSquare have emerged. First, The Wall Street Journal launched three badge opportunities for New Yorkers; The Banker Badge (for checking into the financial district three times), the Urban Adventurer badge (for hitting all five boroughs), and the Lunch Box badge (for twice checking into a restaurant reviewed by the WSJ’s Lunch Box column. Other than giving New Yorkers more incentive to use FourSquare, I am not sure what this gives The Journal, other than some buzz.

Second Jimmy Choo is going to run a real time treasure hunt around London during the next few weeks. Jimmy Choo representatives will use FourSquare to check-in at fashionable London hangouts and then hang around for just a short period of time. The first person to catch-up with them gets the sought after shoes.

It is going to be an interesting summer as we watch how other brands unlock opportunity on FourSquare.

David Stutts | E-mail | Twitter | Blog | SlideShare | LinkedIn

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