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Category Archives: Creative
Storytelling 101: Great Stories Begin with Great Briefs
Rethinking the way you approach creative briefs can give your stories new life. Continue reading
Posted in Account Management, Creative
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Where Is Advertising Heading in 2012? Part 1
Luckie’s best and brightest discuss where they think advertising is heading in 2012. Continue reading
Posted in Creative, PR
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Bad Coffee and a Comfortable Chair: The Secrets to My Success
In the digital age, it’s becoming increasing tough to unplug and focus. Here are a few tips to fight through distractions. Continue reading
Posted in Creative
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Heinz Soups Turns Comfort Food Into Well-Wishes
Heinz Soups is running a “Get Well” Soup campaign not only personalizes a brand, but spreads good will. Continue reading
Posted in Creative, Digital
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Burma-Shave: A Tale of Great Content
Nearly a century ago, a brushless shaving cream revolutionized the way products are marketed. Those lessons should be remembered today. Continue reading
Posted in Creative, shopper marketing
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