August Trend Trackers

By David Stutts
Aug13

Each month we publish a series of four marketplace specific Trend Tracker newsletters that take a quick topical look into the banking, snacking, telecom and tourism industries. While we sometimes look at traditional stuff like new campaigns and promotions, we really tend to focus on interesting insights that relate to emerging technologies, digital and social happenings and consumer behavior.

Read below for the headline stories in each report and download the reports for free by clicking on the respective links.

Banking

  • Lending Club And Mint.com Partner To Reduce Consumer Debt
  • Facebook Deal Sells Virtual Currency In Stores
  • Debit Card Raises The Cash-Back Reward
  • MasterCard Launches Woot-Like iPhone App
  • Chase App Lets Customers Deposit Checks From iPhone
  • Target Offers Big Reward For Use O Red Cards
  • Banksimple
  • iBailout Turns Fed Hating Into Game
  • Forbes Aims To Help Families Manage Finances With iPad App

Snacking

  • Kind Healthy Snacks Fuel Acts Of Kindness
  • Wrigley Launches iPhone App
  • Lay’s Enlists Local Farmers For Mobile Tour
  • Nature Valley Takes A Road Trip To Preserve National Parks
  • Kraft Sets Bar For Food Marketing With New iPad App
  • Events, Social Media Link Odwalla To Young Actives
  • Home Page Improvement
  • Healthy Junk Food App
  • Coca-Cola Turns Mobile Phone Into Loyalty Card

Telecom

  • Motorola, Verizon Plan TV Tablet
  • Vonage Debuts Mobile Facebook Calling App
  • Callback Tool Does The Waiting For You
  • DirecTV Debuts 3D Channels With Sports, Movies
  • Chase App Lets Customers Deposit Checks From iPhone
  • Flipboard: An iPad Magazine Edited By Social Networks
  • One In Three U.S. Smartphones Sold Are Android Devices
  • Virgin Mobile Unveils Freefest Lineup

Tourism

  • Travel Agent Compete For Dream Trips With OfferMeATrip
  • Anticipation Is The Best Part Of The Vacation
  • Airport’s Four-Story Slide Rewards Shopping
  • Treehotel Opens With Six Tree Houses
  • Intercontinental: First Major Hotel Company To Launch Android App
  • Gaytravel.Com Looks For Travel Guru
  • Guided Travel For Photographers
  • Hotels Serious About Online Presence And Social Marketing
  • Language Cars Are A Healthy Travel Accessory

For a free subscription to Trend Trackers — or our other monthly newsletter, Generational News and Views — just drop David Stutts an e-mail at david.stutts@luckie.com

July 2010 Trend Tracker Newsletters

By David Stutts
Jul13

Each month we publish a series of four marketplace specific Trend Tracker newsletters that take a quick topical look into the banking, snacking, telecom and tourism industries. While we sometimes look at traditional stuff like new campaigns and promotions, we really tend to focus on interesting insights that relate to emerging technologies, digital and social happenings and consumer behavior.

Read below for the headline stories in each report and download the reports for free by clicking on the respective links.

Banking

  • Pageonce Powers Personal Finance On Any Smart Phone
  • DBS Bank To Crowdsource Gen Y Branch Concepts
  • Belgium Bank Runs First QR Code Bank Commercial
  • New Tools Allow Consumers To Window Shop Banks
  • MasterCard Launches iPhone App To Compete With PayPal
  • Walmart Takes Another Step Toward Banking
  • Virtual Goods Boom In 2010
  • Keybank Offers iPod Touch To Entice New Customers
  • Zendough Calms Personal Financial Management

Snacking

  • 7-Eleven Lure Snacking Gamers With Virtual Goods
  • PepsiCo Seeks Media Start-Ups For PepsiCo10
  • Make Your Own Candy At Hershey’s Chocolate World
  • Dreyer’s Ice Cream Adds Mobile To The Marketing Mix
  • New Ben & Jerry’s Flavors Debut At Target, Taste Like Volunteering
  • Kettle Chips Launches “Loud Food Club”
  • Klondike Multi-Screen Effort Taps Mobile To Engage Customers
  • Mars Adds A Pretzel To M&M’s
  • Why Do Consumers Visit CPG Websites?

Telecom

  • Thermoelectric Willies Charge Festival-Goers Phones
  • Nokia And Heroes Creator Team For Good
  • Sprint Demonstrates 4G Through IGN Gaming Community
  • Puma Introduces Solar Smart Phone
  • 70,000 People Were There. Where You One Of Them?
  • Sony’s Move Into Web TV
  • V-me And Verizon Provide On-The-Go Video For Spanish Speakers
  • Samsung Launches Low-Cost Solar Phone
  • Phone Booths Repurposed To Charge Electric Cars

Tourism

  • Six Flags Launches Funactic Badge With Foursquare
  • American Express Survey Shows Variety Of Summer Travel Plans
  • Hotel Offers Cultural Night School For Guests
  • Where’s My Tip – A Cashless Way To Tip When You Travel
  • Chicago Marriott Creates Some Serious Buzz
  • New Zealand Crowdsources Expats To Promote Tourism
  • Hotel’s Splitsville Package Sweetens Sudden Singleness
  • Dutch Auto Association Touring France In Shop On Wheels
  • Pantone Expands From Color Services To Hotels

For a free subscription to Trend Trackers — or our other monthly newsletter, Generational News and Views — just drop David Stutts an e-mail at david.stutts@luckie.com

June 2010 Trend Tracker Newsletters

By David Stutts
Jun15

Each month we publish a series of four marketplace specific Trend Tracker newsletters that take a quick topical look into the banking, snacking, telecom and tourism industries. While we sometimes look at traditional stuff like new campaigns and promotions, we really tend to focus on interesting insights that relate to emerging technologies, digital and social happenings and consumer behavior.

Read below for the headline stories in each report and download the reports for free by clicking on the respective links.

Banking

  • ATM Machines Offer Embedded Charity
  • AMEX Puts Plastic In Teens Pockets
  • ATM Finder With Augmented Reality
  • Piggymojo Makes Saving Money Social And Fun
  • Paying Offline For Virtual Online Purchases
  • Chase Revamps Mobile Banking Service
  • Swipely Enters Social Shopping Field
  • Mobile Banking: Early Signs Of Huge Trend
  • PayPal Powers In-App Payments For Android Developers

Snacking

  • Retailer Issues Bonds To Be Repaid With Chocolate
  • Stride Introduces Flavor Changing Gum
  • Ghirardelli Asks Consumers To Explore The Dark Side
  • G4 Lends A Hand To Nestlé’s Campy Butterfinger Search
  • Kraft Targeting Facebook Ads At Latina Moms
  • Mountain Dew Asks Fans To Crowdsource Media Buys
  • Bulls-Eye Urges Bold Choices For BBQ Fans
  • Pringles Combats Oversharing On Facebook
  • Promoting A Potato Chip Using Many Farmers

Telecom

  • Verizon Wireless Unveils 2D Bar Code Initiatives
  • Cell Phone In New Role: Loyalty Card
  • Nokia Bicycle-Powered Phone Charger
  • Layer Launches New Augmented Reality Browser
  • iPhone App Lets Users Earn Cash For Small Tasks
  • Android OS Now Outselling iPhone OS
  • Sprint Debuts First 4G Phone
  • Gifts By Text Message
  • Comcast To Debut Social Networking Site

Tourism

  • PA Tourism Checks In On Foursquare
  • Chicago Asks Visitors To Recreate Ferris Bueller’s Day Off Via Foursquare
  • Margaritaville Hotel To Open In Florida
  • Hotels.Com Unveils Augmented Reality Project
  • Nebraska Asks Tourists To Fill Passport
  • Most Visited Travel Websites
  • Tourism Australia Crowdsources New Travel Inspiration Site
  • South Africa Getting Ads From The Masses
  • Starwood Hotels Holds Global Social Media Scavenger Hunt
  • Niche Travel Tours For Late Sleepers
  • Google Moves Into Online Travel Business
  • Macy’s Presents Itself As A Tourist Destination

For a free subscription to Trend Trackers — or our other monthly newsletter, Generational News and Views — just drop David Stutts an e-mail at david.stutts@luckie.net

Ginger Pegues joins Luckie & Company as an Account Executive

By Kammie Avant
May28

ginger big

Ginger Pegues

Ginger Pegues has joined Luckie & Company as an Account Executive. Ginger will serve on the Regions Bank Account Management
team. Her focus will be to support other team members with tasks related to Business, Lending, Commercial, and Wealth advertising, in addition to managing Regions collateral, point-of-sale and some Area Marketing geographies.

Before coming to Luckie, Pegues worked with HealthSouth and Intermark Group. Her experience with project management and communications, marketing and advertising initiatives, and previous agency work will all be assets to Luckie & Company.

“Ginger’s experience on both the client and agency side gives her invaluable perspective in handling her day-to-day responsibilities. We’re excited to have her on the team and know she’ll make a strong contribution,” said Patti Siegel, SVP/Director of Account Management at Luckie.

When she’s not at work, Ginger is busy giving back to the community, serving as the Communications Chair on the Board of Directors for the Susan G. Komen Race for the Cure (North Central AL), District Four Vice President of the University of Alabama National Alumni Association and on the Executive Committee of the University of Alabama Jefferson County Alumni Chapter.

A graduate of the University of Alabama, Pegues lives in Birmingham with her husband Edward. They share their home with three Australian Shepherds, Ali, Lucy and McKenzie, and their 16-pound cat named Frank, after Ol’ Blue Eyes. Ginger enjoys reading, hanging out with friends and family, directing weddings at her church, and Alabama Football.

Ginger Pegues | E-mail | LinkedIn

May 2010 Trend Tracker Newsletters

By David Stutts
May14

Each month we publish a series of four marketplace specific Trend Tracker newsletters that take a quick topical look into the banking, snacking, telecom and tourism industries. While we sometimes look at traditional stuff like new campaigns and promotions, we really tend to focus on interesting insights that relate to emerging technologies, digital and social happenings and consumer behavior.

Read below for the headline stories in each report and download the reports for free by clicking on the respective links.

Banking

•   Mobile Spenders Can Put Their Own Face On Virtual Cash
•   BofA Sponsors History Series; Replete With Examples Of Its Own Contributions To The Republic
•   WePay Helps Groups Share Expenses
•   In Protest, Americans Moving Their Money To Smaller Banks
•   Chase Sapphire Trailblazes New Ad Units Within New York Times iPad App
•   Bank Of America Rolls Out Texting Option
•   Starbucks Card Can Now Be Managed Via Facebook
•   Warren Buffet Becomes Cartoon Character To Teach Kids About Money
•   Amex Promo Helps Thank Admins

Snacking

•   Linking Customer Loyalty With Social Networking
•   Meet The Ecoist Frito-Lay Collection
•   Barnum’s Animal Crackers Go Designer For A Cause
•   Coke Taps Facebook Profiles For Earth Month Push
•   Good News If You Love That White Castle Smell
•   Kraft Heads To The Big Screen
•   Starbucks Launches However-You-Want-It Frappuccino Blended Beverage
•   Kraft Prepares To Launch iVend Machines

Telecom
•   Walmart Gets The Word Out On New Phone Service
•   Sprint Launches NFL 2010 Live App
•   Oprah Declares No Phone Zone Day
•   Sprint And Samsung Further Green Efforts With Restore
•   Blackberry Tablet Device To Arrive In 2011?
•   LG Partners With Iron Man 2 To Launch First Android Phone
•   Verizon Wireless To Offer Kin Phone
•   Nokia’s Ovi App Wizard Simplifies App Creation For The Masses

Tourism
•   Roadside America App Entertains And Connects
•   KLM Uses Facebook For Luggage Gag Promo
•   Travel Agents Bid On Consumer’s Dream Trips
•   Travel: On Sale Now
•   CarRentals.Com Takes The iPhone For A Spin
•   Curious Minds Check In With Fairmont’s Apprentice-Trips
•   High On The Travel Itinerary: Meet The People
•   Taking The Stumbleupon Idea And Putting It In Travel
•   Hotel Concierges Equipped With iPads
•   Post Recession Online Travel Trends
•   The Search Is On For England’s Best Minute

For a free subscription to Trend Trackers — or our other monthly newsletter, Generational News and Views — just drop David Stutts an e-mail at david.stutts@luckie.net

April Trend Trackers

By David Stutts
Apr16

Each month we publish a series of four marketplace specific Trend Tracker newsletters that take a quick topical look into the banking, snacking, telecom and tourism industries. While we sometimes look at traditional stuff like new campaigns and promotions, we really tend to focus on interesting insights that relate to emerging technologies, digital and social happenings and consumer behavior.

Read below for the headline stories in each report and download the reports for free by clicking on the respective links.

Banking

  • Paypal Lets Users Bump Phones To Transfer Money
  • Only 30 Finance Category iPad Apps Available On Launch Day
  • Capital One Runs Ads Within Menupages.Com Mobile App
  • Verizon Ramps Up Online Payments
  • Coke Vending Machine Uses Finger Pulse Recognition To Sell Soda
  • Triodes Bank: Socially Responsible Banking
  • Citigroup Faces Consumers On The Web
  • Show Mi The Money: Latino Credit Union Making Loans
  • Keybank Sponsors Snuggies Guinness World Record

Snacking

  • Frito-Lay Creates Digital Collage
  • Domino’s Recruits Online Fans To Sell Pizza
  • Leafy Snack Foods Are The Latest Way To Get Veggies
  • Snickers Ties Mobile Game To In-Store Marketing
  • UK Dr Pepper Uses Social Media To Ask What’s The Worst That Could Happen
  • Coke Vending Machine Uses Finger Pulse Recognition To Sell Soda
  • Funky Monkey Runs Twitter Sweeps
  • It’s One Stop Snacking With Beer Chips
  • Odwalla Mixes Juice, Live Music And Facebook

Telecom

  • Furniture Surface Charges Mobile Devices Wirelessly
  • Verizon Wireless And Skype Intro Free Mobile Calling
  • Sprint Urges People To Recycle Cell Phones
  • Google’s Search Supremacy Takes On The TV
  • Verizon Ramps Up Online Payments
  • Docomo Introduces “Separable” Phone
  • Fandango Sets Up Paperless Tickets In Eight Cities
  • FiOS Reveals Mobile Remote For Consumers
  • Smart Phone Meets Smart Charge

Tourism

  • Everytrail: See The Terrain Before Booking It
  • Fairmont Launches Online Photo And Video Sharing Portal
  • Mobile Users Eager For Travel Apps
  • Iceland Pushes Tourism Via Friend Requests
  • Travelocity Takes Spin On Chatroulette
  • Augmented Reality Travel Apps Bolster Smart Phones
  • MapEnvelope: It’s What’s On The Inside That Counts
  • Adventures For Non-Sighted Travelers
  • Tennessee Tourism Pros Target Moms To Sell Attractions

For a free subscription to Trend Trackers — or our other monthly newsletter, Generational News and Views — just drop David Stutts an e-mail.

New work: ‘Brighter Days Ahead’ with Regions Bank

By Tripp Durant
Mar23

We wanted to share some of the agency’s latest work for Regions, a longtime client and one of the nation’s largest banks:

This spot started running earlier this month, with the goal of helping spread the word that Regions is lending. Whether it’s financing for consumer home improvement projects, a mortgage, or business expansion, Regions is a dependable partner in the community that can help.

The spot features the familiar “life-green” Regions bicycle, which has become one of the best-known brand icons across Regions’ 16-state footprint since Luckie first developed the imagery in 2007.

The new lending campaign also includes more targeted executions in print and radio, with key messages for consumers or business owners. The TV ad was directed by David Cornell with production by Los Angeles-based Form.

To learn more about lending from Regions, visit Regions.com/Lending. To learn more about Luckie’s video capabilities or to see a customized reel, contact Broadcast Director Janis Rogan.

March 2010 Trend Tracker Newsletters

By David Stutts
Mar15

Each month we publish a series of four marketplace specific Trend Tracker newsletters that take a quick topical look into the banking, snacking, telecom and tourism industries. While we sometimes look at traditional stuff like new campaigns and promotions, we really tend to focus on interesting insights that relate to emerging technologies, digital and social happenings and consumer behavior.

Read below for the headline stories in each report and download the reports for free by clicking on the respective links.

 Banking Tracker

  • Beta Stock Portfolio Unites Most Loved Brands
  • Mash-Up Takes The Pain Out Of Filing Taxes
  • Could Twitter Kill Credit Cards?
  • Buxter Money Transfer Service Launches On Facebook
  • Zoompass Launches Contactless Mobile Payments Test In Canada
  • Parents Teaching Kids Money Values
  • More Than 100 Banks To Launch P2P Payments Service In First Half Of 2010
  • Buzzworthy At The Bank: A Hybrid Credit And Debit Card
  • AMEX Partners With AirTran On Open Savings

Snacking Tracker

  • Chocolate With A Conservation Commitment
  • Skinny Cow Uses Facebook To Focus On Quality
  • 2009 Top Ten Coupon Categories
  • Wonder Bread Takes A Bit Out Of Mobile
  • Dunkin’ Taps Twitter For Waffle Sandwich Promo
  • Odwalla Strikes Deal With All 50 State Parks
  • Nineteen Kit Kat Flavors And Counting
  • Del Monte Cultivating Vending Machines
  • Greeting Card Folds Out Into Living Garden

Telecom Tracker

  • New Concept Phone Uses Coke For Battery Power
  • Sony Developing Playstation Smart Phone
  • LG Urges Youngsters To Think Before They Text
  • New Sprint Work Takes On Verizon And AT&T
  • Mobile Phones Are Going Postal With Postcard Upgrades
  • Nokia Helps Runners Track Their Miles
  • App Designed To Keep Motormouths In Check
  • Zoompass Launches Contactless Mobile Payments In Canada

Tourism Tracker

  • Nike’s True City App Gives Inside Scoop
  • Weston Opens Storefront On Amazon
  • Spain Offers Free Trips Via Facebook Contest
  • Airport Rideshare Continuing To Grow
  • TripTracker App Relieves Frequent Data Entering Fatigue
  • VisitMobile App Puts Visitors Bureaus In Control
  • Panama City Beach Gets Social To Lure Wild Co-Eds
  • Stowe Mountain Resort Rewards Loyalists Via Mobile
  • New Global Review Directory For Medical Tourists

For a free subscription to Trend Trackers — or our other monthly newsletter, Generational News and Views — just drop David Stutts an e-mail.


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