It’s a real pleasure to debut Luckie’s first TV spots for Alfa, an insurance company headquartered in Montgomery, Alabama, and with numerous offices throughout the Southeast.
In this new campaign, Alfa focuses on auto insurance, which is one of the industry’s most high-turnover products due to the increasing push in recent years to “shop around” for the best price.
Despite of the increasing volume of competition, Alfa has maintained a strong reputation as an honest, caring company with agents focused on building personal relationships with their customers.
Alfa’s reputation is well known among its customers, as evidenced by the large number of positive testimonials received year-round. This campaign offered a chance to share similar stories with existing and potential customers alike.
To this end, Luckie developed a clear and cohesive brand identity to represent Alfa and its culture. “Right there with you” is more than a tagline; it’s a simple way to sum up the many ways that Alfa delivers to its customers.
Two spots have begun running in this campaign, “Get Well Soon” and “County Fair.” Both spots exemplify the long-term, personal service that Alfa agents are known for among their customers. Check them out for yourself:
To learn more about how Alfa can be “Right there with you,” please visit AlfaIns.com.
To learn more about Luckie’s video capabilities or request a customized reel, drop an e-mail to Broadcast Director Janis Rogan.
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