July Generational News & Views
By David StuttsEach month this newsletter takes a topical look into what is happening in the lives of Baby Boomers, Xers and Gen Y with a focus on products/services/brand/experiences that embrace social and digital technologies. Click here to download a free copy of this month’s edition. Headlines this month include:
Boomers
• Genealogical Tourism Booms Among Boomers
• Walt Disney World Builds Houses For Boomers
• Nielsen: Time To Recommit To Boomers
• There’s Money To Be Made In Women’s Jeans That Fit Middle-Age Hips While Still Looking Cool
• Older, Affluent Adults Seek Alt Pain Relief
Gen X
• Target Wants You To Friend Their Sweaters
• Pampers Turns Babies Into Fashionistas One Diaper At A Time
• P&G Makes A Splash Into Dry Cleaning
• Gaia Online Launches Gulf Clean-Up Fundraiser
• Getting Dad To Do Diaper (Buying) Duty
Gen Y
• State Farm Targets Gen Y With “Magic Jingle”
• College Enrollment Is Up, But So If Dropout Rate
• Evenflo Vids Inject Humor Into Gen Y Parenting
• Tommy Hilfiger To Reconnect With Twenty-Somethings With A New Line
• Gen Y Unplugs Cable TV
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