Monthly Archives: July 2010

The Power of Stories

For years I’ve been preaching the power of stories. Stories are what engage people. Stories are how we make people remember things. Stories sell things. As noted in the International Journal of Information Technology and Management, “Stories are universal, crossing boundaries of … Continue reading

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July Generational News & Views

Each month this newsletter takes a topical look into what is happening in the lives of Baby Boomers, Xers and Gen Y with a focus on products/services/brand/experiences that embrace social and digital technologies. Click here to download a free copy … Continue reading

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More agile by the day: How digital collaboration is evolving across agencies

A new writeup in MediaPost got several of us talking today about the increasing importance of agile methodology, a software development system built on the idea of close collaboration. Continue reading

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Our Latest TV Work For McAlister’s Deli

Here are four new fun :15 TV spots we recently completed for McAlister’s Deli. The spots promote McAlister’s Ice Tea and show the differences between the good tea you find at McAlister’s and the bad tea you are likely to … Continue reading

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David Griner Quoted In Inc. Magazine

A couple of days ago we posted about the Adweek cover story our own social media strategist David Griner wrote. Yesterday, the online edition of Inc. Magazine published an article, How To Write a Business Plan for a Mobile Gaming … Continue reading

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