Ginger Pegues

Ginger Pegues has joined Luckie & Company as an Account Executive. Ginger will serve on the Regions Bank Account Management
team. Her focus will be to support other team members with tasks related to Business, Lending, Commercial, and Wealth advertising, in addition to managing Regions collateral, point-of-sale and some Area Marketing geographies.

Before coming to Luckie, Pegues worked with HealthSouth and Intermark Group. Her experience with project management and communications, marketing and advertising initiatives, and previous agency work will all be assets to Luckie & Company.

“Ginger’s experience on both the client and agency side gives her invaluable perspective in handling her day-to-day responsibilities. We’re excited to have her on the team and know she’ll make a strong contribution,” said Patti Siegel, SVP/Director of Account Management at Luckie.

When she’s not at work, Ginger is busy giving back to the community, serving as the Communications Chair on the Board of Directors for the Susan G. Komen Race for the Cure (North Central AL), District Four Vice President of the University of Alabama National Alumni Association and on the Executive Committee of the University of Alabama Jefferson County Alumni Chapter.

A graduate of the University of Alabama, Pegues lives in Birmingham with her husband Edward. They share their home with three Australian Shepherds, Ali, Lucy and McKenzie, and their 16-pound cat named Frank, after Ol’ Blue Eyes. Ginger enjoys reading, hanging out with friends and family, directing weddings at her church, and Alabama Football.

Ginger Pegues | E-mail | LinkedIn

Luckie & Company has been selected as the lead agency for Bayer Properties. Though the two have worked together for three years, the relationship has been expanded to include all creative development.

In early 2009, Bayer engaged Luckie to develop new consumer event creative for The Summit, including Fashion Camp, Music on the Terrace, Wine Walk, Fashion Weekend and Lights Up. This was in addition to Luckie’s existing role developing ongoing trade marketing, media planning and PR initiatives.  These consumer events were highly successful and effectively demonstrated the creative talent and execution ability that earned Luckie a broader scope of responsibility.

“Strategically, we need to communicate a consistent and integrated message to our customer,” said Doug Schneider, VP of Marketing for Bayer Properties. “That’s why it is crucial for us to have a talented, full-service agency like Luckie to drive strategic planning and creative development.”

Under the new agreement, Luckie & Company will handle consumer/trade advertising, media planning/buying and marketing for Bayer Properties nationally while managing PR in Birmingham. Public Relations for markets outside Birmingham will be managed separately in addition to website maintenance.

David Stutts | E-mail | Twitter | Blog | SlideShare | LinkedIn

Markus Beige

At Luckie and Co., we always said we have a creative team of international caliber. And now we’ve got the accent to prove it.

Markus Beige (pronounced “By-Geh”) recently joined Luckie’s Birmingham headquarters as Design Director, a senior-level creative position that will oversee much of the agency’s visual work for a wide range of clients.

Born, raised and trained in Germany, Markus is a tremendously talented designer whose career has spanned the globe, from Augsburg to Australia. He has developed packaging, advertising and online experiences for brands such as T-Mobile, Red Bull, Jägermeister and Audi.

“Markus brings the best of both worlds: a strong traditional design background with years of experience translating that into multiple online channels,” said Brad White, Luckie’s Executive Creative Director.

Markus said he was excited by the opportunity with Luckie, which brings together the diverse skills he’s accumulated over 20 years in design.

“After my graphic design and advertising studies I worked for a studio in Sydney, Australia, doing work for print and packaging. After six years of living in Australia I returned to Germany, where I have worked mainly for online and digital media,” Markus said. “Luckie offered me the opportunity to work in both areas.”

As much as we’d like to take credit for Markus’ arrival in the American Southeast, it was love, not Luckie that led him to Alabama. He married a local who eventually convinced him to relocate across the Atlantic.

“After living in Germany for two years she reckoned it was time to move back to the U.S.” Markus said, “and I am glad she ‘made me’ do it.”

To learn more about Markus and the rest of Luckie’s international cabal of award-winning creatives, contact Brad White by e-mail or at (205) 879-2121. Markus can be reached directly at markus.beige@luckie.com.

Each month we publish a series of four marketplace specific Trend Tracker newsletters that take a quick topical look into the banking, snacking, telecom and tourism industries. While we sometimes look at traditional stuff like new campaigns and promotions, we really tend to focus on interesting insights that relate to emerging technologies, digital and social happenings and consumer behavior.

Read below for the headline stories in each report and download the reports for free by clicking on the respective links.

Banking

•   Mobile Spenders Can Put Their Own Face On Virtual Cash
•   BofA Sponsors History Series; Replete With Examples Of Its Own Contributions To The Republic
•   WePay Helps Groups Share Expenses
•   In Protest, Americans Moving Their Money To Smaller Banks
•   Chase Sapphire Trailblazes New Ad Units Within New York Times iPad App
•   Bank Of America Rolls Out Texting Option
•   Starbucks Card Can Now Be Managed Via Facebook
•   Warren Buffet Becomes Cartoon Character To Teach Kids About Money
•   Amex Promo Helps Thank Admins

Snacking

•   Linking Customer Loyalty With Social Networking
•   Meet The Ecoist Frito-Lay Collection
•   Barnum’s Animal Crackers Go Designer For A Cause
•   Coke Taps Facebook Profiles For Earth Month Push
•   Good News If You Love That White Castle Smell
•   Kraft Heads To The Big Screen
•   Starbucks Launches However-You-Want-It Frappuccino Blended Beverage
•   Kraft Prepares To Launch iVend Machines

Telecom
•   Walmart Gets The Word Out On New Phone Service
•   Sprint Launches NFL 2010 Live App
•   Oprah Declares No Phone Zone Day
•   Sprint And Samsung Further Green Efforts With Restore
•   Blackberry Tablet Device To Arrive In 2011?
•   LG Partners With Iron Man 2 To Launch First Android Phone
•   Verizon Wireless To Offer Kin Phone
•   Nokia’s Ovi App Wizard Simplifies App Creation For The Masses

Tourism
•   Roadside America App Entertains And Connects
•   KLM Uses Facebook For Luggage Gag Promo
•   Travel Agents Bid On Consumer’s Dream Trips
•   Travel: On Sale Now
•   CarRentals.Com Takes The iPhone For A Spin
•   Curious Minds Check In With Fairmont’s Apprentice-Trips
•   High On The Travel Itinerary: Meet The People
•   Taking The Stumbleupon Idea And Putting It In Travel
•   Hotel Concierges Equipped With iPads
•   Post Recession Online Travel Trends
•   The Search Is On For England’s Best Minute

For a free subscription to Trend Trackers — or our other monthly newsletter, Generational News and Views — just drop David Stutts an e-mail at david.stutts@luckie.net

Welcome to the Luckie Fifty 2010, the third edition of our annual list of digital travel/tourism destinations that we have found to be both interesting and essential to know if you want to stay connected with how leisure travelers are approaching their vacations these days. This year’s edition focuses on mobile travel apps that help plan, entertain and help you figure out what to do, when you get to where you’re going.
 

David Stutts | E-mail | Twitter | Blog | SlideShare | LinkedIn

Each month this newsletter takes a topical look into what is happening in the lives of Baby Boomers, Xers and Gen Y with a focus on products/services/brand/experiences that embrace social and digital technologies. Click here to download a free copy of this month’s edition. Headlines this month include:

Gen Y

• Do-Si-Don’t
• What A Girl’s Word-Of-Mouth Network Looks Like
• Green Tween
• Teens/Tweens Will Soon Be Rocking Their Rooms To Virtual Concerts
• Gen Y To Banks: Do Better

Gen X

• Social Network Neophytes Play It Safe With Facechipz
• American Girl Doll Inspires Kids To Play Outside
• MummyMug Won’t Scald Tykes
• Green Allowance Pays Kids To Turn Off Lights, Recycle
• Gen X Marks The Spot In Hot Tube Time Machine

Boomers

• Boomer Invents Walker-Style Skating Device
• The Boomer Way: Natural Burials
• Ski Resorts Tackle A Future Without Boomers
• The Kids Have Come Home, But Can Mom And Dad Afford Them?
• Green Economy Wants Baby Boomers

David Stutts | E-mail | Twitter | Blog | SlideShare | LinkedIn