What About Gen X, written by David Stutts, Director of Brand Planning. This paper was written in early 2006 and takes a quick look at the generation marketers and advertisers seem to have forgotten as they shift their focus from the aging Boomer population to the abundantly youthful Gen Y population.
We’ve written quite a few “white papers” over the last couple of years with a lot of insightful thinking. Most of which is still relevant, so we’ve decided to repost all of them here. This is #11 of 13. Enjoy.
David Stutts | E-mail | Twitter | Blog | SlideShare | LinkedIn
