The Business of Courage, written by Brad White, Chief Creative Evangelist. This paper takes a quick look at the role courage takes in creating great, memorable, product-moving advertising.
We’ve written quite a few “white papers” over the last couple of years with a lot of insightful thinking. Most of which is still relevant, so we’ve decided to repost all of them here. This is #6 of 13. Enjoy.
Brad White | E-mail | Twitter | LinkedIn
