Rethinking Mom, written by David Stutts, Director of Brand Planning. Part one of our three part Rethinking mom series. This paper was written in early 2007 and took a quick look at the changing face of mom, from Baby Boomer Soccer Mom to Gen X Domestic Goddess Mom.
We’ve written quite a few “white papers” over the last couple of years with a lot of insightful thinking. Most of which is still relevant, so we’ve decided to repost all of them here. This is #8 of 13. Enjoy.
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