Domino’s Pizza UK Recruits Online Fans to Sell Pizzas

Picture1This is smart. Domino’s Pizza UK is recruiting their online fans to place an order widget on their Web sites, blogs or social networking pages. For each pizza ordered via that widget, the fan gets a 0.5% cut of the purchase. This greatly increases the ordering opportunity universe. it engages fans and even rewards them for their efforts. Will be interesting to keep an eye on and see how it does.

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