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Monthly Archives: April 2010
FourSquare is Everywhere Lately
In the last couple days, two more unique examples of brands tapping into the potential power of location-based, social networking tool FourSquare have emerged. First, The Wall Street Journal launched three badge opportunities for New Yorkers; The Banker Badge (for … Continue reading
Pepsi Plans Thousands of Recycling Stations
This is a really smart idea from Pepsi (and nice work introducing it on Earth Day). Pepsi plans to put thousands of recycling kiosks around the country to catch those elusive, on-the-go single cans & plastic bottles that usually get thrown away … Continue reading
Auburn College of Business Introduces BP4L
We recently had the pleasure of completing a rebranding budget for the Auburn University College of Business. Instead of taking our word about how this project turned out, click here to go to our client’s Web site to read what … Continue reading
April Trend Trackers
Each month we publish a series of four marketplace specific Trend Tracker newsletters that take a quick topical look into the banking, snacking, telecom and tourism industries. While we sometimes look at traditional stuff like new campaigns and promotions, we … Continue reading
Brian Pia Offers Tiger Advice
On April 5, Brian Pia appeared as a guest PR expert on the local Jox sports talk radio show. Brian spent 90 minutes talking with the hosts and taking calls from listeners. He offered advice on a variety of topical … Continue reading