Your Best Brand Assets, written by David Stutts, Director of Brand Planning. This paper explores one of the great untapped brand-building assets every company has, but few truly use to their greatest potential – customer-facing employees.
We’ve written quite a few “white papers” over the last couple of years with a lot of insightful thinking. Most of which is still relevant, so we’ve decided to repost all of them here. This is #3 of 13. Enjoy.
David Stutts | E-mail | Twitter | Blog | SlideShare | LinkedIn
