We wanted to share some of the agency’s latest work for Regions, a longtime client and one of the nation’s largest banks:

This spot started running earlier this month, with the goal of helping spread the word that Regions is lending. Whether it’s financing for consumer home improvement projects, a mortgage, or business expansion, Regions is a dependable partner in the community that can help.

The spot features the familiar “life-green” Regions bicycle, which has become one of the best-known brand icons across Regions’ 16-state footprint since Luckie first developed the imagery in 2007.

The new lending campaign also includes more targeted executions in print and radio, with key messages for consumers or business owners. The TV ad was directed by David Cornell with production by Los Angeles-based Form.

To learn more about lending from Regions, visit Regions.com/Lending. To learn more about Luckie’s video capabilities or to see a customized reel, contact Broadcast Director Janis Rogan.