We’ve got a few staffing announcements here at Luckie HQ, including the creation of an entirely new digital offering for our clients.
Shelley DeLuca
Shelley DeLuca has been named the agency’s first Digital Content Strategist, a position created to help manage the big-picture role of interactive content beyond simply filling space with copy and images. Shelley will partner with agency team members and clients to develop, create and produce new Web content on any scale — from brief blog posts to massive Web experiences that combine video, real-time engagement and long-form copy.
Shelley has been with Luckie & Company for the past year, first doing freelance work for the interactive team, then coming on full-time as a proofreader. Shelley has spent more than 15 years in editorial and publishing positions, most recently with Southern Progress and Crane Hill Publishers. Her experience with books, magazines and Web content focusing on nature field guides, home improvement, gardening, how-to projects, cooking and travel will be an asset to the agency, particularly in this position.
“Her mastery of the written word, her experience in editing, her ability to make sense of the senseless and her obsession for order have made her the perfect candidate for the role of Digital Content Strategist,” says Brad White, Luckie’s Executive Creative Director.
Luckily, we’ve got someone just as brilliant as Shelley to pick up the red pen where she left off. Veteran newspaper editor Edward Bowser has been named Luckie’s proofreader, a position that requires an extreme attention to detail and an ability to be downright perfect under the tightest deadlines.
Edward Bowser
Edward will serve as Luckie’s style guru and last line of defense — checking our work for accuracy and giving the final bit of polish to our clients’ campaigns before they hit the streets.
Edward is a native of Southeastern Virginia and a magna cum laude graduate of Norfolk State University. While in school, he completed an internship at The Virginian-Pilot, working as a copy editor for Virginia Beach’s Beacon. He then spent eight years as a copy editor for The Courier-Journal in Louisville, Kentucky.
In addition to Edward’s impressive understanding of AP style, he also has an encyclopedic knowledge of R&B and hip hop music. He says his greatest dream was fulfilled last spring when he met Keith Sweat. We’re sure that working at Luckie was a close second on the list.
Contact info:
Shelley DeLuca | E-mail | Twitter | LinkedIn
Edward Bowser | E-mail | Twitter | LinkedIn
