Let’s Kill The Client, written by Brad White Chief Creative Evangelist. This paper explores how no agency/advertiser relationship is perfect, and how it takes a lot of effort to create the kind of relationship that fosters great work.
We’ve written quite a few “white papers” over the last couple of years with a lot of insightful thinking. Most of which is still relevant, so we’ve decided to repost all of them here. This is #2 of 13. Enjoy.
Brad White | E-mail | Twitter | LinkedIn
