We’ve written quite a few “white papers” over the last couple of years with a lot of insightful thinking. Most of it is still relevant, so we’ve decided to repost all of them here and will be doing so over the next couple of weeks. Enjoy.
Learning From Turtles by Jay Waters, Chief Strategy Officer. This paper explores shifting from a model where marketers are trying to get consumers’ attention to a model where consumers give marketers their attention.
Jay Waters | E-mail | Twitter | LinkedIn
I agree with your marketing shift, esp. in terms of social media marketing and it holds true with advertising models as well. Patience, waiting for the time to “sell” a product after the consumers give you their attention is spot on. My favorite example of this is Apple. Sure they run ads but they make products people need and want, and will let them come to them as they choose. FWIW.