It’s Not About You, written by Jay Waters, Chief Strategy Officer. This paper explores two smart media-centric ways to get consumers thinking about your brand – MyPrime™ and DecisionPointPlanning™ – when they need it most
We’ve written quite a few “white papers” over the last couple of years with a lot of insightful thinking. Most of which is still relevant, so we’ve decided to repost all of them here. This is #4 of 13. Enjoy.
Jay Waters | E-mail | Twitter | LinkedIn
