- Location-based social networks meet old-school newspapers as free Canadian newspaper chain Metro News unlocks online content by partnering with mobile check-in service Foursquare
- The newspaper will add its location-specific editorial content (restaurant reviews, city tips and to-do’s) to the Foursquare network, allowing players in select Canadian cities to receive alerts when they’re close to editorial-tagged locations as well as click-through ability to the full review on Metro’s mobile site
- Foursquare has created a special badge, encouraging users to check in at each newspaper pickup spot
- With more small businesses embracing Web 2.0 marketing, consumers increasingly expect access to hyper-local mobile commerce and media experiences. Real-time location-relevant insider info is quickly becoming the new standard for mobile news junkies
Via our friends at Iconoculture
