A new study from Chadwick Martin Bailey finds that Facebook fans and Twitter followers of a brand are more likely to recommend and buy that brand than they were before becoming fans/followers.
The study of over 1,500 consumers found that 60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower. And 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are a fan of.
The data for this study was collected from 1,504 adults (aged 18 and over) via a national online survey February 8-9. You can read more here.
David Stutts | E-mail | Twitter | Blog | SlideShare | LinkedIn
