Very cool kid-friendly use of augmented reality (AR). The Magic Tee from Brights and Stripes is an augmented reality t-shirt that comes to life on screen, giving kids the ability to catch raindrops, bring the sun out and make a rainbow by simply moving their arms. View a short video demonstration here.
A savvy marketing idea that taps into an emerging technology by making clothing fun for both kids and parents. Kids will be entertained and parents can have a bragging point within their circle of friends.
David Stutts | E-mail | Twitter | Blog | SlideShare | LinkedIn
