A great article in USAToday about Luckie’s latest efforts for our Alabama Tourism client. The story is a quick snapshot of “The Year of Alabama Small Towns and Downtowns” which just kicked off as a yearlong tourism push for 2010. To support this effort, we created traditional advertising such as TV and print as well as a slew of digital work including; social media, Web site design, SEO, banner and mobile Web.

A big part of this effort is a state-wide event we created called The Great Alabama Homecoming. A total of 215 communities, ranging in size from Mooresville, population 54, to Birmingham, population 300,000, have scheduled events throughout the year.

These communities have been encouraged to create campaigns inviting former residents and guests to return for celebrations that will be staged under a variety of names. Events such as Demopolis’s Christmas on the River, Hartselle’s Depot Days and Ozark’s Claybank Jamboree are well established, while Jacksonville, Ashland, Gulf Shores and York will host events organized specifically for this year’s homecoming theme. Natives of Ensley, long absorbed by Birmingham, will have a function at Tuxedo Junction.

More information can be found at www.alabamahomecoming.com