Patti Siegel

With a proven track record in account and agency management, Siegel was most recently with Deep Blue Insight Group, an Atlanta-based brand planning and research company where she was director. There she worked on new product developments for a number of national brands.

Prior to that, Siegel was executive vice president, director of account management at TG Madison in Atlanta. There she was responsible for all client relationships and revenue forecasting. She also supervised the account management team, participated in agency policy-making as a member of the executive committee and was a key member of the new business team.

“Patti has a proven track record in account management and agency management which will greatly benefit our company,” said Luckie & Co. President, Tom Luckie. “More importantly, her background and experience will enhance the work we do for our clients and their business.”

Siegel is married to photographer Jeff Siegel. She is a graduate of the University of Florida with a degree in Journalism and Communications and joins a handful of her Luckie colleagues as a loyal Florida Gators football fan. Siegel can be reached at patti.siegel@luckie.com.

by David Stutts, Director of Brand Planning for Luckie & Company

A couple of years ago marketers had to shift their mom mindset from the Baby Boomer Soccer Mom to Gen X Domestic Goddess Mom. Well, guess what? It’s think time to rethink mom again and start paying attention to Gen Y moms. There are 80 million Gen Y members and over 9 million are already moms. Because of Gen Y’s sheer size, it’s likely to be a bigger baby boom than the period after World War II.

Follow the jump for more or click here to download the .pdf.

Read the rest of this entry »

Here it is, the new and improved Re-Think Tank, a blog away from home for those of us here at Luckie & Company.

Here you’ll find a veritable treasure trove of marketing insight, news and well-reasoned discourse. Or at least that’s the plan, until we get so busy that all we end up doing is posting pictures of window wildlife and regrettable executive fashion decisions.

Barring that, you should probably expect to see a mix of new work, client case studies, trend tracking, big announcements and random topics that caught our fancy. And hopefully it’ll all pay off our mantra to “Re-Think Everything.” Unless, of course, we decide to rethink that. In which case, all bets are off.