Packaged goods guru Mike Knowles named Luckie VP, Group Account Director
By Luckie Newsdesk
Mike Knowles
The rumors are true. OK, there probably weren’t any rumors, but they’re STILL TRUE! Mike Knowles has joined Luckie & Company as vice president, group account director. He comes to the agency from TracyLocke in Dallas, where he was group account director on the Blockbuster account. Knowles brings with him a wide array of agency experience and knowledge, particularly in the packaged goods sector.
Mike was previously with Publicis Mid America for 10 years as account director for Nestle Beverage and Nutrition Division. In that capacity, he led the Juicy Juice and PowerBar teams, functioning in many instances as an extension of the brand team at Nestle. Knowles was team leader in the development of annual marketing plans for Juicy Juice and PowerBar brands.
Prior to his tenure at Publicis Mid America, Knowles was with Young and Rubicam Advertising in New York where he worked on the American Home Products and AT&T accounts.
“Mike is a natural fit for this agency,” said Luckie & Co. President Tom Luckie. “His experience with packaged goods will obviously prove handy for clients like Little Debbie and Sunbelt Snacks, but his broad management experience brings leadership value to our entire account service team.”
Knowles has extensive experience in leading strategy for all aspects brand marketing including advertising, promotions, public relations and interactive. During his career he has successfully managed projects from initiation through execution in media such as TV, print, radio, outdoor, online, events, direct, PR, promotions, gaming and sporting events.
Mike graduated from Ole Miss (that’s The University of Mississippi for the non-Southerners among us), where he was All American and captain of the tennis team. He also received his MBA from SMU in Dallas.
Here’s some contact info if you need to reach Mike:
