Virtual Reality – The Next Level of Brand Storytelling

by Markus Beige

VR Page Header

Virtual reality (VR) affords a much deeper experience for users, making it an ideal vehicle to promote tourism. At the IFA in Berlin, Samsung invited people to an exciting VR world trip called Discover the World. Via VR headset, users were able to experience the African jungle, the Namibian desert, Iceland, Korea and the Holi festival in Kashmir, India. To deepen this visual experience, Samsung created a room where users were enveloped in misty rain, heat and cold, plus various scents to intensify the virtual travel experience. The Discover the World series will be available in October via the Samsung portal. Other brands will also be able to upload their content to this platform. Etihad, for example, shows its VR flight featuring Nicole Kidman. Continue reading

Posted in Agency News, Creative, Design, Travel and Tourism | Tagged , , , , , , | Leave a comment

Luckie Brings Home the Bacon With National Award for Year of Alabama BBQ

by Luckie Newsdesk

The Year of Alabama BBQBirmingham, Ala.; Montgomery, Ala. – It was announced this week that the Alabama Tourism Department’s Year of Alabama BBQ campaign has been honored by the National Council of State Tourism Directors with the Mercury Award for the best targeted marketing promotion in the nation.

About The Year of Alabama BBQ Campaign

Barbecue is right up there with football and religion in terms of devotion in this state, and Luckie spent a whole year telling that story. The Year of Alabama BBQ was no ordinary campaign. In fact, in some parts of Memphis, Tenn., they called it ballsy. Along with print and digital elements, it also included a documentary profiling pitmasters across the state, a traveling photography exhibit of Alabama’s barbecue masters, an app and an outdoor campaign that sparked a barbecue war.

Continue reading

Posted in Press Releases | Tagged , , , , , | Leave a comment