Virtual Reality – The Next Level of Brand Storytelling

by Markus Beige

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Virtual reality (VR) affords a much deeper experience for users, making it an ideal vehicle to promote tourism. At the IFA in Berlin, Samsung invited people to an exciting VR world trip called Discover the World. Via VR headset, users were able to experience the African jungle, the Namibian desert, Iceland, Korea and the Holi festival in Kashmir, India. To deepen this visual experience, Samsung created a room where users were enveloped in misty rain, heat and cold, plus various scents to intensify the virtual travel experience. The Discover the World series will be available in October via the Samsung portal. Other brands will also be able to upload their content to this platform. Etihad, for example, shows its VR flight featuring Nicole Kidman. Continue reading

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When Augmented Reality Becomes Your Reality

by Luckie Newsdesk

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Unless you’ve been under a rock all summer, chances are you’ve heard about this Pokémon Go phenomenon that has taken the world (and our data plans) by storm. But in case you still don’t know exactly what it is, here’s a crash course:

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