Some great print work Luckie did in 1977 has been recognized as one of the best print ads in the world in a new book published in Japan entitled Intelligent, Lively, Distinguished Ads from Around the World. Copy on the ad reads “Your first ride in a Cadillac shouldn’t be your last. Drennan Cadillac.” You’ll get bonus points if you can tell us what the book copy says.
We’ve got a few staffing announcements here at Luckie HQ, including the creation of an entirely new digital offering for our clients.
Shelley DeLuca
Shelley DeLuca has been named the agency’s first Digital Content Strategist, a position created to help manage the big-picture role of interactive content beyond simply filling space with copy and images. Shelley will partner with agency team members and clients to develop, create and produce new Web content on any scale — from brief blog posts to massive Web experiences that combine video, real-time engagement and long-form copy.
Shelley has been with Luckie & Company for the past year, first doing freelance work for the interactive team, then coming on full-time as a proofreader. Shelley has spent more than 15 years in editorial and publishing positions, most recently with Southern Progress and Crane Hill Publishers. Her experience with books, magazines and Web content focusing on nature field guides, home improvement, gardening, how-to projects, cooking and travel will be an asset to the agency, particularly in this position.
“Her mastery of the written word, her experience in editing, her ability to make sense of the senseless and her obsession for order have made her the perfect candidate for the role of Digital Content Strategist,” says Brad White, Luckie’s Executive Creative Director.
Luckily, we’ve got someone just as brilliant as Shelley to pick up the red pen where she left off. Veteran newspaper editor Edward Bowser has been named Luckie’s proofreader, a position that requires an extreme attention to detail and an ability to be downright perfect under the tightest deadlines.
Edward Bowser
Edward will serve as Luckie’s style guru and last line of defense — checking our work for accuracy and giving the final bit of polish to our clients’ campaigns before they hit the streets.
Edward is a native of Southeastern Virginia and a magna cum laude graduate of Norfolk State University. While in school, he completed an internship at The Virginian-Pilot, working as a copy editor for Virginia Beach’s Beacon. He then spent eight years as a copy editor for The Courier-Journal in Louisville, Kentucky.
In addition to Edward’s impressive understanding of AP style, he also has an encyclopedic knowledge of R&B and hip hop music. He says his greatest dream was fulfilled last spring when he met Keith Sweat. We’re sure that working at Luckie was a close second on the list.
Contact info:
Most of us go through life struggling to find even one artistic talent. Then there are folks like Luckie’s Rich Albright and Bob Harrison, who flex their creative skills by day as a designer and writer respectively, then share their musical talents with the citizens of Birmingham by night as members of the bluesy rock band Altamont.
The only thing more popular around here than Altamont’s performances are their posters, designed by Rich for each and every show. Today we thought we’d share a gallery of their self-promotional masterpieces:
To show your love for Luckie’s lords of rock, become a fan of Altamont on Facebook and be sure to catch their next show.
Are augmented reality and overzealous branding leading us to a future where our very lives are awash in 24/7 marketing? Heck, are we already there?
This video was created by architecture student Keiichi Matsuda as part of an assignment to analyze “the social and architectural consequences of new media and augmented reality.” Via AdFreak.
Nice read in AdAge today on how brands are trying to tap into the potential power of location-based social networking site FourSquare. Since its inception, the service had slowly been rolling out into selected markets, until late last year when it went nationwide. It currently has a little over 300,000 users and is growing rapidly. Users check-in and are awarded with a various combination of points and badges.
Some restaurants and bars (mainly in NYC) have jumped on the bandwagon and are offering their own rewards (discounts, free appetizers, drinks, etc.) for users who check-in at their location and flash their mobile screen as proof.
As the service continues to grow, there seems to be strong opportunity and potential for savvy marketers to tap into this mobile consumer in a way that can be unintrusive, but engaging.
It is hard to believe another year has come and gone. So many interesting trends have emerged this year, and many more are likely poised to do so next year.
At Luckie & Company, we spend a lot of time observing and studying trends that affect consumers’ lives. The following is a list of 10 trends we feel have potential to continue growing, maybe even enter the mainstream and start to play an emerging role in daily life in 2010. If nothing else, they’re pretty cool and worth keeping an eye on:
(TIP: Click “Full” at the bottom of the slideshow to read the presentation full-screen.)
For hipsters, trendsetters and early adopters, some of these are going to be old news, but for the majority of us in the masses, we can expect some pretty interesting things to start popping up in our everyday routines.
Here’s a hypnotic video showing exactly what one million purchases looked like on eBay.com during Black Friday:
What’s really incredible isn’t the data within the map — it’s the map itself. This is no academic exercise. It’s a savvy marketing decision by eBay, a site whose popularity is dependent on, well, it’s popularity. The auction site makes its money off sellers, not buyers, and sellers want to use a site where they know they’ll find plenty of buyers.
As more e-retailers try to claim a slice of the Black Friday pie (not to mention today’s Cyber Monday shopping spree), the smartest ones will focus on the long game, not just the one-day blitz.
The Little Debbie Cupcake Car
Sometimes it can seem like all the buzz around social media is all talk and little action. So when Luckie helped rack up more than 350,000 Facebook fans for Little Debbie in less than a week and got the attention of Adweek, we thought you might be interested in how we did it.
It began with last month’s unveiling of the Little Debbie Chocolate Cupcake, expected to be the 50-year-old brand’s biggest product launch ever.
To help make the launch a suitably huge success, we created the Little Debbie Share-a-Thon, a cross-country tour featuring free samples and the unforgettable Cupcake Cars — four custom-designed, squiggle-topped Smart Cars destined to get drivers drooling nationwide.
Then we created a rockin’ giveaway, with prizes including a year’s supply of cupcakes and even one of the coveted Cupcake Cars. Next, we brought it all to life through a new microsite and a wide range of social media channels like Facebook, Twitter, YouTube and Flickr.
All that was left was some good old advertising — specifically an intense Facebook ad initiative that used the social network’s most cutting-edge placements to generate 210,000 new fans in 24 hours and 169,000 more through organic growth in the days ahead.
Best of all, the Share-a-Thon is just getting going, so if you’re interested in following the action, here are a few links to check out:
LittleDebbieCupcakes.com
Facebook.com/LittleDebbie
Youtube.com/TheRealLittleDebbie
Twitter.com/CupcakeCar
To see what other folks have to say about the campaign, you might want to give some of these a read:
Adweek: “Success factors for brands on Facebook”
Adrants.com: “Little Debbie: Bringing Creme-Filled Goodness to a Suburb Near You!”
Momentum Australia: “Little Debbie Hits The Road, Giving Away Cars and Cupcakes”
And of course, if you want to find out how Luckie can help you bake up a sweet social media initiative, drop a line to Social Media Strategist David Griner by e-mail or on Twitter.
Each month David Stutts looks at the emerging trends and stories in the industries of Luckie’s major clients. These provide insights of interest to even those outside of the particular businesses. Read below for the headline stories in each report and download the reports for free by clicking on the title boxes.
Headlines from the October TrendTracker Report:
·Starbucks Debuts iPhone App, Testing Mobile Payment
·Fifth Third Bundles ID Theft & Credit Monitoring
·Firstbank Hides Free Checking, Sorta
·Credit Union Appeals To Youth With Web, Mobile Plan
·Vantage Credit Union Is First To Tap Twitter For Transactional Banking
·Chase Effort Highlights New Small Business Cards
·The Future Of Targeting Gen Y With P2P Payments
·Visa Launches Educational Video Game
·Banking Customers Are Waiting
·Perky Jerky: The Wide-Awake Meat Treat
·Sakes If Potato Chips Thriving In Recession
·Hostess Dangles $1M In Halloween Promotion
·Vitaminwater Enlists Fans In Creating New Flavor
·Inspiring Random Acts Of Kindness
·Doritos Ad Contest Raises The Stakes To $5 Million
·Fullbar Serves Up Non-Surgical Weight Loss
·New Wheaties Fuel Targets Athletic Men
·Doritos Returns With An Insane Follow-Up To Hotel 626
·Augmented Reality App Helps Road Warriors Find A Place To Work
·Niche Price Comparison Meets Analysis
·A Telecom That Pay You Back – Stealthily
·Robo.To Asks Users To Update Themselves With Video
·Verizon Wireless, MTV Team On Vampire Series
·It’ll Keep You Warm And Charge Your Cell Phone
·Sprint Launches “Viral” Videos
·Nokia Invites Users To Create Their Own Widget
·Verizon Addresses Digital Dating Abuse With Teens
·Green London Gives Tourists A Different City View
·Iowa Town “Arrests” Traveler, Offers Free Meals And Lodging
·Wisconsin Tourism Promotes Smaller Breweries
·Disney Offers Free Entry To 1 Million Volunteers
·Motel 6 Offers Free Rooms To Three Rock Bands
·Universal Lifts The Veil On Harry Potter Park
·Communal Pathways Power OpenStreetMaps
·HotelsByMe Launches Location-Based App To Help Travelers
·Brands To Take Turns Running Airport Store
David Stutts is Luckie’s VP/Director of Brand Planning. For a free subscription to Trend Trackers — or David’s other monthly report, Generational News and Views — just drop him an e-mail.
Each month, David Stutts takes a look at news and perspectives on Gen Y, Gen X and Baby Boomers. It’s free to download and packed with great info. Just click here to download the PDF.
Headlines from this month’s issue:
· The Beatles: Rock Band Is About To Create Another Revolution
· Cougars Of America Convene
· In Europe, “Greycationers” Seek Local Thrills
· Retailers Prep For Aging Boomers
· Over Woodstocked
· Crayola Goes Back To School With #GNO
· Indie-Rock Coloring Book Appeals To Many Ages
· Bringing Back The ‘80s
· Pepsi Program Targets African-American Moms
· HP Asks Gen Y To “Declare Yourself”
· BrazenCareerist.com – LinkedIn For Gen Y
· You Will Be Surprised By Y
· Same As It Ever Was. Parents Really No Sure What Their Teens Are Doing
· For Today’s Teens, A Political Web Site Of Their Own
David Stutts is Luckie’s VP/Director of Brand Planning. For a free subscription to Generational News and Views — or David’s other monthly report, Trend Trackers — just drop him an e-mail.
